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Ralph Lauren "4D" Light Show in London

GoldenTribe

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Considering that's live and not rendered / added in post-production it's pretty incredible.
 

Superfluous

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Not sure where they get the term 4D from, but very cool.
 

Gininteacups

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It was quite stunning, actually. The 4d element was the sense of smell - polo cologne wafted through the air in sequence with the visuals.
 

foggy

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Pretty cool.

It is a mega shop, quite different from the US. I was in there yesterday funnily enough.
 

lefty

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Behind the scenes video:
Little surprised that in the day of the Red One they shot 35mm.

lefty
 

lefty

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Originally Posted by Gininteacups
It was quite stunning, actually. The 4d element was the sense of smell - polo cologne wafted through the air in sequence with the visuals.

We've come along way since this:



lefty
 

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