"Our guesses were off, neither Wang nor Proenza are forging ahead with ad campaigns in these tough economic times - but Raf Simons is. His first ever ad, following the likes of Zac Posen, Rodarte and Derek Lam, will debut in magazines this fall and showcase his eponymous menswear line. He'll also be opening two more stores and working on a furniture collection with the Belgian firm that previously collaborated with Ann Demeulemeester. Simons pretty much answers our earlier ad question saying that, "It's another way to communicate with your audience. Fashion shows can only do so much.""