Raf Simons' Ad Campaign

Discussion in 'Streetwear and Denim' started by SoCal2NYC, Apr 9, 2009.

  1. SoCal2NYC

    SoCal2NYC Fashion Hayzus

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    "Our guesses were off, neither Wang nor Proenza are forging ahead with ad campaigns in these tough economic times - but Raf Simons is.

    His first ever ad, following the likes of Zac Posen, Rodarte and Derek Lam, will debut in magazines this fall and showcase his eponymous menswear line.

    He'll also be opening two more stores and working on a furniture collection with the Belgian firm that previously collaborated with Ann Demeulemeester. Simons pretty much answers our earlier ad question saying that, "It's another way to communicate with your audience. Fashion shows can only do so much.""
     


  2. SoCal2NYC

    SoCal2NYC Fashion Hayzus

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    MILAN — Other designers may be clipping their wings, but Raf Simons is spreading his.

    Simons detailed plans for his eponymous label, which include his first ad campaign, a small furniture collection and two more stores in Asia — all despite the grim economic climate.

    With the group’s sales expected to increase 15 percent to 9 million euros, or $12.1 million at current exchange, this year, the Belgian designer, who launched his signature men’s wear label in 1995, has every reason to be positive.

    “You prepare yourself for a difficult year ahead — I am well-informed. I know companies are struggling, but without sounding pretentious, I really can’t believe we have such positive results,” Simons said at the headquarters of Futurenet, his de facto maison.

    Futurenet holds exclusive licensing rights for all Raf Simons labels via a joint venture agreement with Japan’s Mitsui Group, which they inked in 2005. Production, for the most part, is centralized in Italy.

    Musing on his fall collection, which marked a shift to classic tailoring, Simons said he wanted “to introduce a more mature collection in order to appeal to a more mature customer.

    “I really thought about how I could create Brioni and Ermenegildo Zegna-type suits — but in my own way,” said Simons, 41. “The collection is evolving as I have evolved and in the way I wear my own clothes, not just in the fit.”

    His debut ad campaign, which will launch in select magazines for fall, aims to support this message.

    “It’s another way to communicate with your audience. Fashion shows can only do so much,” the designer said.
     


  3. XenoX101

    XenoX101 Senior member

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    I want Pre-2008 Raf back [​IMG].
     


  4. robin

    robin Senior member

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    What is the furniture like?
     


  5. Seanallen

    Seanallen Senior member

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    I really would like to see the furniture.
     


  6. chronoaug

    chronoaug Boston Hipster (Dropkick Murphy)

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    I want zac efron to be the new face of raf. I'd buy if so
     


  7. thekunk07

    thekunk07 Senior member

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    christina milan's dbag boyfriend and kanye beat zac to the punch

    raf simons
    1998-2008

    nice knowing you.

    [​IMG]
     


  8. chronoaug

    chronoaug Boston Hipster (Dropkick Murphy)

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    Hahahaha. i crack up every time i see that guy's expression. I've been calling it for like a year but i still can't wait for the Raf x Kanye sneaker collab for s/s10
     


  9. blank

    blank Senior member

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  10. thekunk07

    thekunk07 Senior member

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    lifted from sufu. not sure of origin.
     


  11. robin

    robin Senior member

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    It's from wwd.com. You need to be a subscriber to view it.
     


  12. SoCal2NYC

    SoCal2NYC Fashion Hayzus

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    Oki-ni busted my balls this morning.
    They've launched a Raf Simons "Archive"...and none of it is for sale!!!!!!
     


  13. Teger

    Teger Senior member

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    NORMAL PEOPLE WEARING MY CLOTHES?????? WHY I NEVER!!

    what the fuk raf!!!! trying to make money FUCK YOU FUCK YOU IN YOUR EAR YOU SON OF A BITCH DESIGNER

    *wears rick owens, does not understand the irony*
     


  14. robin

    robin Senior member

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    When I first read about it, I thought "cool, socal lent them his closet".
     


  15. Teger

    Teger Senior member

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    BACK. THE. FUCK. UP.

    A celebrity wearing a popular designer???

    NOT ON MY WATCH YOU SON OF A BITCH.

    LET'S ROUND UP THE SZ CREW. QUICK CALL UP ATELIER AND HAVE THEM GRAB THE DUDES LOOKING SAD IN THE CORNER, WE HAVE AN ASSASSINATION TO CARRY OUT!!!!!!!
     


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