So I inquire about a Purple Label overcoat for Fall of 2010. It's been on the floor less than two weeks. Obviously not marked down yet. $7,500. Pure cashmere. Completely sold out of my size. They made only 18 units for the entire company. Across all sizes. No more are forthcoming. My SA tells me they are trying to increase the rarity of the pieces. I assume it also has to do with less need for discounting at the end of the season. $7,500 for an OTR overcoat. I imagine bespoke Fioravanti can be had for the same, perhaps less.