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publishing an non-fiction book or business manual

Discussion in 'Business, Careers & Education' started by globetrotter, May 3, 2011.

  1. globetrotter

    globetrotter Senior member

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    ^thanks, I think the idea is solidifying in my head.

    I am not sure that a book would make me any money, but it might drive a business that involved 4-10 weekend seminars/workshops a year. that might be a better working model.
     
  2. imatlas

    imatlas Senior member

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    ^thanks, I think the idea is solidifying in my head.

    I am not sure that a book would make me any money, but it might drive a business that involved 4-10 weekend seminars/workshops a year. that might be a better working model.


    ^ Sounds like a good plan.

    You can start laying the groundwork now by starting a blog and actively posting on LinkedIn in your subject area.
     
  3. globetrotter

    globetrotter Senior member

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    ^ Sounds like a good plan.

    You can start laying the groundwork now by starting a blog and actively posting on LinkedIn in your subject area.


    hmmm.... more and more work. I really have to think about the business model. I was thinking that writing a book could get me a one time windfall of 2 months take home salary. that might be overly optimistic. then, I figured running 4-10 seminars a year might get me one extra take home salary. now I am thinking that it might mean a lot more work for what I get out of it. have to think...
     
  4. Harold falcon

    Harold falcon Senior member

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    HB - when you say "not get rich" did it bring in enough money for a nice vacation, or a car or actually zip?

    I am sort of thinking that if I could get enough pocket money for a few extra things, that would be worth my time, and it I could get a training program running that paid me an extra months salary a year that would be cool. those are more or less my material goals out of this.


    It paid for a few rounds of drinks at the bar for myself and some friends.
     
  5. GusW

    GusW Senior member Dubiously Honored

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    Having been involved in publishing since the 70's I would suggest that you consider the following model:

    In order,

    Step one - create a website and blog with regular entries. Give good information and sources but limit it to information that someone else could research on their own. You use this as an opportunity to describe your background and elite status in the field. People want to know they are dealing with a real "pro" who gets results. You will want to "feed" these entries to other blogs and setting yourself up as the sales professional resource in this field.

    Step two- Create a free newsletter, that people sign up for on your blog/website. This goes out regularly, either weekly or twice a month. It offers more timely insights.

    Step three- have seminars. You will promote these on your site and in your newsletter. This is where you start to make money.

    Step four- create a subscription "insiders" newsletter with similar material that you have in seminars and that contains true insider information and updates. Charge maybe maybe $500 a year if it has really good leads and strategy.

    step five-once you accumulate enough information from the above simple put it into a book format that you offer to your subscription base. I wouldn't expect a trade publisher to do be able to sell any more of a specialty book than you can. And you can potentially make more money selling a specialty title direct these days if you have an established base. With POD capabilities you can print small runs cost efficiently.

    So the overall strategy is to drive people to your website by offering compelling information and retaining them with a free newsletter. You also want to put yourself out there as "The leading resource" in your field.

    PM me if you want more details.
     
  6. Piobaire

    Piobaire Senior member

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    ^ PSG, well thought out plan.

    GT: CHECK YOUR CONTRACT! Your employer might have a big problem with you giving out your trade secrets. They might have a good case you are arming the competition. Really, really check your employment contract. For instance, mine disallows me from any kind of dealing with anything that could be remotely construed as taking part in my current line of work...even passive ownership/investment in similar companies.

    I'm not saying not to do this though. You could end up making multiples of your current income from this project (seminars are huge $$$) and just end up quitting eventually.
     
  7. HRoi

    HRoi Senior member

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    first off, how big is your market? i have no idea how many people in the world need to learn how to sell medical equipment globally. unless you think your lessons can be translated to any global industry, in which case the market is absolutely huge.

    but in the second case, you have a different problem. like motivational speakers, you've gotta have a good global brand name for being a good salesperson - kinda like how people will pick up an investment book written by Warren Buffett, but not one by Professor Harry Buttox
     
  8. GusW

    GusW Senior member Dubiously Honored

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    but in the second case, you have a different problem. like motivational speakers, you've gotta have a good global brand name for being a good salesperson - kinda like how people will pick up an investment book written by Warren Buffett, but not one by Professor Harry Buttox

    That is why I said, "You also want to put yourself out there as "The leading resource" in your field."

    It is branding and positioning himself as the leading resource. Nobody wants to take a seminar from #2.

    I worked with a gentleman on a branding project and came up with the phrase for the very top of his blog , "The World's Number One_______ Site." Traffic to the site exploded after that and the phrase became widely used in his industry to describe him. It becomes self-fulfilling if you are good and have momentum.

    It is just a guess, but I think he could expand beyond medical and include types of technical and specialty products that require similar selling and servicing strategies.
     
  9. HEARTLESS-531

    HEARTLESS-531 Senior member

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    Trotster,
    You are on to something big-time. Here are a few guidelines for self-publishing:
    -Hard-copy books are out. This has to an be e-reader. Unless you're the Secretary of Defense or some bull shit like that.
    -Siemens, GE, etc - they are all re-tooling product lines and approaches to target the 'Bottom of the Pyramid' i.e. medical equipment to the 2 billion + people who can't afford it (think portable medical equipment - bring the clinic to them type of thing).
    . SImply read the Elephant and the Tiger - I think (I read a book a week). By Meredith. It spells it out.
    Any book you could offer about selling medical equipment would be scooped up.
    Keep pushing to the front.
     
  10. Alter

    Alter Senior member

    Messages:
    4,539
    Joined:
    Dec 29, 2004
    Trotster,
    You are on to something big-time. Here are a few guidelines for self-publishing:
    -Hard-copy books are out. This has to an be e-reader. Unless you're the Secretary of Defense or some bull shit like that.
    -Siemens, GE, etc - they are all re-tooling product lines and approaches to target the 'Bottom of the Pyramid' i.e. medical equipment to the 2 billion + people who can't afford it (think portable medical equipment - bring the clinic to them type of thing).
    . SImply read the Elephant and the Tiger - I think (I read a book a week). By Meredith. It spells it out.
    Any book you could offer about selling medical equipment would be scooped up.
    Keep pushing to the front.


    Trotster? I like it!
     
  11. globetrotter

    globetrotter Senior member

    Messages:
    20,605
    Joined:
    Sep 28, 2004
    Location:
    greater chicago
    Having been involved in publishing since the 70's I would suggest that you consider the following model:

    In order,

    Step one - create a website and blog with regular entries. Give good information and sources but limit it to information that someone else could research on their own. You use this as an opportunity to describe your background and elite status in the field. People want to know they are dealing with a real "pro" who gets results. You will want to "feed" these entries to other blogs and setting yourself up as the sales professional resource in this field.

    Step two- Create a free newsletter, that people sign up for on your blog/website. This goes out regularly, either weekly or twice a month. It offers more timely insights.

    Step three- have seminars. You will promote these on your site and in your newsletter. This is where you start to make money.

    Step four- create a subscription "insiders" newsletter with similar material that you have in seminars and that contains true insider information and updates. Charge maybe maybe $500 a year if it has really good leads and strategy.

    step five-once you accumulate enough information from the above simple put it into a book format that you offer to your subscription base. I wouldn't expect a trade publisher to do be able to sell any more of a specialty book than you can. And you can potentially make more money selling a specialty title direct these days if you have an established base. With POD capabilities you can print small runs cost efficiently.

    So the overall strategy is to drive people to your website by offering compelling information and retaining them with a free newsletter. You also want to put yourself out there as "The leading resource" in your field.

    PM me if you want more details.


    thanks, I think that I will chew on this and then I will PM with some questions. a few people have suggested the idea of a subscription service, makes a lot of sense to me.

    thanks - while my non-compete is draconian, I am allowed to teach and write in my contract. but thanks, I will re-check just to make sure

    yes, what I really think I do well is figuring out how to go about setting up distribution, no matter what the product (although basically business to business capital equipment, I wouldn't try with consumer goods). things like how to identify the right markets, how to profile the right distirbutors, identify the right distributors, recruit and train distributors, and that kind of thing. also how to set up international offices, where to set up offices, how to hire staff, etc.
    very much applicable to different products.

    I think that the potential market is pretty big, I also don't see anything similar on Amazon.
     

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