GQ just endorsed a start-up I'm a bit familiar with, Proper Cloth, as it's "Favorite Online Custom Shirtmaker." Based out of New York, this young guy named Seth started obsessing over custom shirting, focusing on fit and construction. I'm a huge fan of the concept, I don't think I've seen any comparable website in the category, no matter how hard I've tried. I guess that's where the MIT degree comes in, he probably designed the thing entirely himself, but regardless, it's phenomenal. Navigating the site is painless and quick, 'building' your shirt is enjoyable, and wearing it even more so. Not feeling particularly creative at the moment? Don't worry, you can simply scroll through the community 'gallery,' where people submit their own creations for anyone else to peruse (and purchase). It's pricier than the majority of online shirtmakers I've seen, but higher in quality to match, and in service also (lost a button, or even a collar stay? Free of charge, of course . . .)! Read the full review at the GQ site, and check out the Proper Cloth page as well.