PPR Buys Brioni

Discussion in 'Classic Menswear' started by steezy, Nov 8, 2011.

  1. steezy

    steezy Well-Known Member

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  2. bapelolol

    bapelolol Senior member

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    Will have the same fate as Churchs
     
  3. Superfluous

    Superfluous Senior member

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    will go from 70k suits to 200k suits a year...
     
  4. Klobber

    Klobber Senior member

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    will quality be substituted?

    I would be sad to see my favourite RTW suit maker take a nose dive in quality. Would hate to see their elegant simplicity compromised in place of fashion forwardness and mass production.
     
  5. in stitches

    in stitches Kung Joo Moderator

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    seriously that story almost made me cry. to see such a well respected, classy, meticulously crafted brand and product that has been in family hands since its inception fall prey to takeover due to recession and debt is just so sad.

    i really really hope they dont fuck the brand up. i hope they keep its image whole and continue to produce the same high level of tailoring as always.

    i hope this does not become RIP brioni. i really really hope. brioni exchance and emporio brioni is the last thing i want to see.
     
  6. Klobber

    Klobber Senior member

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    + 10 to the power of a million.

    I really like Gucci and all that stuff, but in smaller rather than larger doses. I really do not want to see Brioni go in the Gucci direction. I hope they still do what they do best, and that is making first class jackets and suits in a nice, elegant, and minimalistic way. If it does change for the worse and we see Brioni's with super high batwings or skinny lapels and god forbid, fusing, I reserve the right to take first dibs on all Brioni suits in my size going second hand :(
     
    Last edited: Nov 8, 2011
  7. MikeDT

    MikeDT Senior member

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    They'll close the Italian factories and move it all to China?
     
  8. TheTukker

    TheTukker Senior member

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    +1
     
  9. SpooPoker

    SpooPoker Internet Bigtimer and Most Popular Man on Campus Dubiously Honored Affiliate Vendor

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  10. LaymanX

    LaymanX Senior member

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    Thanks for the article.. depressing news. :fu:
     
  11. idfnl

    idfnl Senior member

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    Pffff
     
  12. MikeDT

    MikeDT Senior member

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    Another thing, will probably mean even more Brioni counterfeits. The Chinese sure love to copy anything PPR.
     
  13. Cuttingboard

    Cuttingboard Senior member

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    This++!!
     
  14. TheWGP

    TheWGP Senior member

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    Fuck, I'm with Spoo. Need to add to my closet before it goes to hell.
     
  15. JohnGalt

    JohnGalt Senior member

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    http://dealbook.nytimes.com/2011/11/08/ppr-acquires-italian-suit-maker-brioni/

    bolded portion does not bode well.
     

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