Ha, those sentiments are totally understandable, and I don't disagree with you. Farer is a relatively new British brand (founded in 2015, I think) using decent Swiss movements. From the reviews I've read, seems like people who know much more about watches than myself say that Farer makes a quality product, though a bit overpriced, but if you like the unique designs, why not? What sold me on this watch was that it's GMT/dual time. I'm an aviation enthusiast and private pilot, and Zulu time is used extensively in that world. Sure, the conversion is easy to do in your head, but I've always thought it'd be cool to have a GMT watch. And since I plan for this watch to actually be useful to me, rather than purely wearing for pleasure or show, I wanted the accuracy and reliability of a quartz movement. Farer offers a few similar designs that are automatics and have a GMT complication, but they are around 1500 USD, and that's way more than I was looking to spend on a watch like this. I do prefer the look of this particular GMT auto over the quartz, though: As for Farer's design aesthetic, I like the size (39.5mm) and the relative simplicity as well as legibility. And the pop of color on the hands, while not something I would want on every watch, seems tastefully done. I do not, however, like the bronze crown. So all in all, this watch fits the bill of what I was looking for. It's definitely not a watch snob's watch, but I think I'll like it. The market for GMT watches is surprisingly sparse, at least for a design I find appealing and in my budget range. This watch will bring my collection of PMWs to 4: two mechanicals (Hamilton Khaki Field Officer, Tissel flieger) and two quartz (Timex Weekender is my other). I'm not ready to make the jump out of PMW territory, but if I ever do, I'd probably go for the Sinn 856 UTC.