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Outlier Tailored Performance Clothing

Discussion in 'Streetwear and Denim' started by Roguls, Jan 15, 2011.

  1. einstine

    einstine Senior member

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    They had 40% off presale for every item they have released this year, great deal. Outlier says they would never be able to do any percentage off sale becuase they have a very small margin of profit, I think there full of shit. :nodding:
     
    Last edited: Nov 29, 2013
  2. brooks23

    brooks23 Senior member

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    Yea... everyone else making shit out of Schoeller would seem to blow the lid off Outlier's claims of being unable to ever do sales. Proof regularly do 40% off $190-$220, Ledge made pants for $135 on Kickstarter, etc.
     
  3. SuEd

    SuEd Senior member

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    When did Outlier say that?
     
  4. einstine

    einstine Senior member

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    Abe mentioned this plenty of times in interviews that Ive read. In the email I got 2 days ago when I emailed them Wednesday asking if they will be doing anything for Black Friday. The reply mentioned that they don't do any percentage reductions and have no plans to do so in the future. Told me to keep an eye out for products that go on sale on their website. You know that those products are usually not that great with limited sizes and very rare that they even happen.
     
  5. Coldsnap

    Coldsnap Senior member

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    They don't need to put stuff on sale, they are selling stuff out at full price. For some reason this brand seems to have crazy traction in sales.
     
  6. einstine

    einstine Senior member

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    I know, I talk down about them sometimes but I still own $800+ of there cloths. [​IMG]

    Does anybody actually believe that they make a limited run even more limited for hype reasons?
     
  7. adamha21

    adamha21 Senior member

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    Whether it's for hype or not, I can't say. What limited runs do allow them to do is sell out quickly, therefore, reaffirming their belief that there is no need for them to mark stuff down.

    Honestly, what they do makes sense.
     
    1 person likes this.
  8. canstyleace

    canstyleace Senior member

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    ^ cant blame outlier for not doing sales if they dont have to, their competition needs to do sales in order to get to outlier customer base levels and to clear out product that doesnt sell at retail.

    besides the other guys arent really developing any new stuff, you have to factor a % of outlier's big profit goes to r&d on new stuff, which they're coming out with all the time (oh, and lets not forget those beautiful but expensive photo shoots)
     
    Last edited: Dec 2, 2013
  9. SuEd

    SuEd Senior member

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    Well this discussion feels like deja vu and I still haven't seen any interview where Abe says anything like "becuase they have a very small margin of profit".

    Here's what's actually on record:

    Burmeister has built himself a remarkably simple -- yet devilishly effective -- direct Web sales channel. He uses no high-tech tricks or custom laser interactive measuring. He does not rely on social media. There are no Groupon discounts. No behavorial sales techniques a la Amazon. In fact, he does not discount at all. Ever.
    "We had a mistake on one item, so we tried to discount them as a reward. And I realized what a mistake that was immediately," he said. Customers were not happy with just 5% off, he said. They would wait for 10%. "Those items took forever to actually sell."
     
  10. canstyleace

    canstyleace Senior member

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    So its a stock flow strategy, as long as demand is strong

    Never do sales = peeps will never expect any sales or wait 2kopp, everybody jumps on product releases, stock never gets dusty on the virtual shelves, cash flows faster, new items released every few months

    So while demand is present why would anybody fuck with that formula?
     
    Last edited: Nov 30, 2013
  11. adamha21

    adamha21 Senior member

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  12. brooks23

    brooks23 Senior member

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    It'd be awesome if New OGs or Dungs got a 10% discount for a day or two once or twice a year, but if they don't, I don't really care. I see discounts like that more as a token of appreciation to the customer than anything, so it certainly isn't expected.

    What annoys me is producing such limited amounts of stuff they KNOW will sell. If you can sell out of everything you make in less than 12 hours, you didn't make enough. Simple. Manufacturing hype is one thing, but when your customers can't buy your products when they want to (time after time), you're going to have more and more businesses like Proof NY coming in and taking those customers.

    Example: Earlier this year, I needed a pair of slate gray New OGs. Got in touch with Outlier and asked when/if they would be re-stocked and the answer was something along the lines of 'a couple weeks'. Two months later, no news whatsoever... so I bought a pair of Nomad pants from Proof NY. Over a month ago, I asked about olive green 60/30's being restocked and was told they would be back "ASAP". Haven't seen anything yet. These aren't experimental pieces like the stupid sun poncho and beach pants. These are the core products their business is built on.

    Managing stock better on staple items would be a HUGE improvement for them. Then we get in to issues like the unannounced changing of patterns from run to run, price hikes that were never really explained, etc. I love Outlier's products and I will continue to buy them, I just wish they did things more with the customer in mind and went back to being as transparent as they once were.
     
    Last edited: Nov 30, 2013
    1 person likes this.
  13. Mehmet Korkmaz

    Mehmet Korkmaz Senior member

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    If the margin is high enough, they don't need to produce in large amounts. In fact, artificial scarcity is actually beneficial to the brand, since customers won't think twice before purchasing.

    But I agree with you. i'm considering the Proof NY pants, since 40% off is quite attractive. They don't look to have the gusseted crotch though. This is important for me because I actually do a lot of cycling. Also, I imagine the Schoeller dryskin of the Nomad pants aren't as abrasion resistant as the slim dungarees; can anyone confirm that?
     
  14. dlm4114

    dlm4114 Senior member

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    +1 on this, the New OGs have been out of stock for at least a month. I sent an e-mail asking about a restock date and was told 6-8 weeks, which is probably right around now, so it's not like they're late or anything, but it's kind of frustrating to have core products (in this case literally the core product) just not available for months at a time.

    I get the artificial scarcity thing, but there's a line beyond which artificial scarcity ends up being some combination of leaving money on the table and irking your customers.
     
  15. canstyleace

    canstyleace Senior member

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    Nomad fabric is equal to og fabric, not slims dungs.
     
  16. transient

    transient Senior member

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    Really like my black dungarees but need/want OGs for the office. The fact that they're always out of stock really sucks. Proof NY option is looking better everyday.
     
    Last edited: Dec 1, 2013
  17. lever80

    lever80 Member

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    Thanks for the update adamha21!
     
  18. dlm4114

    dlm4114 Senior member

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    ha, proof is out of nomads now too, shoot
     
  19. adamha21

    adamha21 Senior member

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    Does anyone have a Liberated Wool Peacoat they would like to sell? I was hoping Outlier would make one this year, but they chose not to.
     
  20. Tigerprawn

    Tigerprawn Senior member

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    ^ I always really liked the look and idea behind the Liberated Peacoat. I wish they'd go back to stuff like that. Liberated mid length coat would've been awesome too.
     

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