I hate kickstarters for cloths, so many ridicioulous raw denim ones. They could easily do what proof is doing and offer discount codes and promotions. They could generate hype by doing YouTube videos like durabilty tests, making of Outlier garments, interviews, garment reviews etc. hell they could even give away a few pairs for free by contests. It seems like they dont try, and if they would and do it right, maintaing a certain crowd of consumers that they desire should not be hard.