I have a friend who has a retail storefront in W LA that sells her own line of menswear (caters primarily to young guys who arent in the habit of dressing up but are starting to get interested in it since new indie bands all dress up these days) and the clothes aren't particularly well made but have the "right look" Her pricing is in the dreaded "middle range" where it's not cheap (esp for the material/quality) but it's definitely not high end pricing either. So my question is...she wants to perhaps go upscale using quality materials and production and charge accordingly....or go really really affordable and make it even cheaper. *My* preference is to go high end rather than cheaper, since we're in LA guys can and will pay for expensive clothes so the demographic could support a move like that. But it's obviously more risky since she'd probably move less merch. So what would be the better marketing move, going upscale (say $9-1000 for a better made suit) or cheaper ($2-300 for a suit)?