Well, I like Red Hawk, so don't take it as purely a critique. I never buy it, but friends do a lot, so I eat it a good deal. The good: Lots of flavor Very, very consistent Always available Really high quality milk Conscientious company Very market driven taste The bad: It never has enough age, both because they ship it to retailers too quickly, and because retailers cannot keep it on the shelf. Rather one dimensional. It is a stinky cheese, but it doesn't have much else as far as complexity. It is not subtle, whereas most washed rind cheeses are stinky but also have various nuances. It is too market driven. Triple cream, stinky, rich... kind of a cheese "connoisseur" checklist. This is a very keen observation, Matt. Proper affinage and the resource expense that comes with it have not been propoerly embraced here.