@unbelragazzo recently interviewed Luca Rubinacci for StyleForum, and in the interview, Luca commented on how Rubinacci helps clients achieve a distinct and personal style. I commented that I think this is mostly a marketing pitch, and that no good bespoke tailoring house really works like this. It's kind of like how perfumers say that a scent changes on your skin. Kind of true (to a degree), but this is mostly a way to make the average person feel special and uniquely addressed. Or like raw denim, which is often said to age so uniquely, that it'll mold to your body and tell the story of your life. IMO, all this is just a bunch of baloney to sell people on the idea that their purchases are more unique than they are. Instead, I think of good tailors as ones with a strong house style. You can tweak what they do on the margin, but not much more than that. Bad tailors are the ones who will actually try to make you whatever you want. (Note, I'm not saying Rubinacci is a bad tailoring house. I really like their work, but just found this "distinct personal style" thing to be a marketing pitch). Anyway, @David Reeves said he would like to comment more on it, but not in a thread that's supposed to be about Rubinacci. So I'm starting a thread. Maybe it'll spur some good discussion.