While I agree there is a bubble, rapid activity in a sector isn't a bad thing. Economic theory hinges on the idea of competition; it would be much much worse for the sector if a few fashion houses dominated the market and colluded to influence prices (like the big 5 sort of did 30 years ago). All these start-ups restore (economic) sanity to pricing models; there is a lot more pressure on the established houses to either amp up design (allowing them to jack up prices or claim a differential of some sort over start ups) or to bring down costs (which is happening as designers pump out essentially two tiers of stuff). The market is becoming more efficient and more alligned to consumer tastes, whether thats quality or design or brand name bling bling. On the other hand, competition fundamentally relies on human misery. Someone out there has to fail to make the market more efficient. Even dumb as hell start ups contribute some metaphysical value to the market as it more clearly delineates where the market is. Sucks for them, but its better for the rest of us. A bubble occurs when reality is uncoupled from pricing models. In my opinion, we are starting to see that in certain area's of Menswear (Alden Indies are selling for like, $200 more than they did years ago. Shell prices are going through the roof.), but I feel that the overall market for menswear has gotten better in terms of variety and quality.