^^^ The problem is that you can not judge jeans simply by their ingredients over the internet. Although Zimbabwean is somewhat cherished, there simply isn't a "type" of cotton that we look for versus another. I can't imagine wearing Supima cotton jeans as its characteristics (silkiness among others) would probably not be what I/we like in jeans. It's no suprise that BB's are the ones pushing it since the "fineness of hand" feel and relaxed cut is definitely being marketed towards the older "premium" crowd; that simply ain't us. When I joked about "taste," I meant that we normally don't mention the kind of cotton use in jeans since it tells you nothing about the feel, rigidness, slub, sheen, hairiness, etc. that we look for when buying a pair. It's like someone trying to sell you chocolate over the internet: you can't look at a picture or see where it's from and know how it tastes. You've got to try it in person.