(1) The guy at the shoe store said that a wax based polish is not as good for your shoes as a "cream." My first question is whether Kiwi Wax Polish contains both the superior shining properties of wax and the leather moisturizing properties of a cream. If not, how do you correctly balance the amount of cream and wax that you put on a shoe during a given month, year, etc.? (2) Should you shine brand new shoes? I'd like to at least give the toe caps the spit shine that A. Harris detailed (thanks, Andrew, it worked like a charm.). Is it safe, recommended, etc. t at least give a brush shine to brand new shoes? In addition, is Kiwi Wax Polish the correct application for brand new shoes. Thanks.