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Note: For many items that qualify for the extra 20% off discount, Matches raised the sale price (ie, lowered the discount %). Items in my wishlist that had been 60% off are now 50% off plus the extra 20% off. In this example, the net effect is the same overall discounted price, but not so in other cases.
Their retail prices on some things are incredibly good though. If you care about sleepwear and candles, for example, their prices are consistently 15-25% lower for UK and EU brands.I like Matches for the most part also. They typically have very good buys and excellent customer service.
I was just pointing out something I noticed about their promotion. Some people won't care and they are certainly within their rights to change their discounting structure. I personally dislike it.