I just watched a few scenes from the 2nd, 3rd and 4th eps. I'm going to say she's the hottest women in the show, period. There are many women in the series more physically attractive than her, but just don't turn me on much. Take Cersie for example. She is very beautiful, but I can just imagine her being an ice queen in bed. I just imagine Theon's sister as someone I could meet and the sexual sparks fly at first glance. It's a great surprise too, because she was kind of forgettable in the books. The red woman comes in at 2nd. Her tendency to preach is a negative though, pretty as she is. I'm on the 4th book and can see how Stannis has some attraction for her, but just kind of rolls his eyes at her preaching.