Did C&J grow that much?
Ash made a video on Northampton brands. Indeed Tricker's aren't in a great spot, so I've been buying as much as I can. I doubt the 40-50% sales are helping them much though.
£6m or £7m in sales it seems is right on the cusp of affordability to operate the business. I would expect that all the sales are because they haven't flown off the shelf as well as they'd like - and you need cashflow to recoup the costs and to keep paying for people, leather, etc to make the next batch of shoes.
25% direct online sales in 2023, but I don't think any real change has been made in 2024 in the online market. There are a few mentions of the Trickers owners club but I'm not sure it does anything - and if I'm honest I cannot afford to be a frequent repeat customer.