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Obedient Sons Folds

cchen

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From Racked

http://racked.com/archives/2009/01/0..._designers.php

Today Christina and Swaim Hutson regretfully announce the closing of Obedient Sons, LLC due to complications with the brand's primary investor and their current minority ownership interest. In the past year, the brand has had tremendous growth and success; however, during this time there has not been sufficient capital to support the growth. The company's current ownership structure has presented the challenge of bringing on additional outside investors. "For the last year, we have continuously fought to maintain daily operations and have exhausted all alternatives and at this point we need to move on," said Swaim Hutson.

On a positive note, Christina and Swaim plan to exit the brand and launch a new label with sole ownership set to premier at their February 14, 2009 runway show in New York. An exclusive guest list will receive an invitation and gold key revealing the brand's name.

"This is a huge risk for us, but we feel that it takes us in the right direction. We are extremely passionate about what we do and truly look forward to our new focus," said Christina Hutson.
Sad to see the brand go....
 

SoCal2NYC

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Wasn't it one of the Greenday guys that was their backer?

Swaim is an ass so who cares.
 

blake

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Originally Posted by SoCal2NYC
Wasn't it one of the Greenday guys that was their backer?

Swaim is an ass so who cares.

Not true, Both of them were very nice. I do not even know where this is coming from....
 

robin

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Dang, sad to see them close up. S/S08 and F/W08 were great (S/S09 not so much).

I wonder what direction they'll go in for their new line.
 

naaaaate

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If their primary investor was this guy:


Then it's pretty safe to say that starting a new line with sole ownership was a pretty good choice.
 

cjbreed

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yeah its kinda sad but i'm looking forward to the new line.
with sole ownership comes freedom
 

Al-Wahid

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Originally Posted by SoCal2NYC
Swaim is an ass so who cares.

Even if that were the case, I don't think it's asking to much to show a little bit more empathy than that. That WOULD be the classy thing to do. Besides generally their garments were far better made than many of the "high fashion" brands that numerous other members like to wax poetic about.
 

SoCal2NYC

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Maybe he is a nice person; but, the people I've talked to felt otherwise on the business side of things.
 

robin

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^ What, did they not want to sell on Gilt?
 

LA Guy

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Originally Posted by SoCal2NYC
Maybe he is a nice person; but, the people I've talked to felt otherwise on the business side of things.

I know that he always shipped notoriously late, but that he was okay in other respects.
 

SoCal2NYC

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I don't get why they would relaunch a new brand instead of figuring out how to make their existing brand work.
 

why

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Originally Posted by SoCal2NYC
I don't get why they would relaunch a new brand instead of figuring out how to make their existing brand work.

That's a whole basic business lesson for ya.
 

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