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NYT: Gucci to Go For Volume

Discussion in 'Classic Menswear' started by AlanC, Dec 10, 2004.

  1. AlanC

    AlanC Minister of Trad

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    From the New York Times:
    [For those who don't want to register, use styleforum/styleforum to log in -- J.]
     


  2. Kaga

    Kaga Senior Member

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    So they're going to start the crap licensing all over again... Gucci toilet paper, anyone? In the 70s, there actually was such a counterfeit product. In the last few years I've been able to laugh at and give Gucci props for such fuck-you ironic product developments as the Gucci ice tray (vinyl, makes G-shaped, er, cubes), the dog bed, the $2400 fur stocking, and the like -- there was a certain amount of dash and genius in that such products are so over the top they had a certain decadent elegance, that sort of Cena Trimalchion effect that some Versace stuff had before Gianni bit it. I expect now we will see maybe a diffusion line (Gooch by Gucci?) hitting Robinsons-May, licensed underwear, watches and the like made in China, and stuff ending up alongside the Pierre Cardin socks-with-calculator gift pack (no joke) in the post-holiday scrum at Marshalls.
    The other fashion leaders will follow suit, maybe driving smaller, quality designers with actual standards out of business. Maybe Church's under Prada will introduce a el cheapo line even worse made, overpriced and made in China in the same slave factories that produce Ralph Lauren.
     


  3. bigbadbuff

    bigbadbuff Distinguished Member

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    the labels apparently don't care about exclusitivity anymore- they want people in the ghetto wearing authentic gucci items. So ridiculous...
     


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