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Nub question about W&H/Wings and Horns

Discussion in 'Streetwear and Denim' started by drizzt3117, Sep 29, 2006.

  1. drizzt3117

    drizzt3117 Stylish Dinosaur

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    Why do people say W&H/Wings and Horns, isn't that redundant?
     


  2. xcoldricex

    xcoldricex Senior Member

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    W&H and W+H are different.
     


  3. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    It's not that stupid a question.

    I was talking to someone at Steven Alan yesterday, trying to explain. Apparently, the message was lost in translation, because the website is still wrong. [​IMG]
     


  4. PG2G

    PG2G Distinguished Member

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    W+H = former Spruce
    W&H = W&H
     


  5. shoreman1782

    shoreman1782 Distinguished Member

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    And they made this name change to reduce confusion?
     


  6. xcoldricex

    xcoldricex Senior Member

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  7. Sabrosa

    Sabrosa Senior Member

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    I've actually been wondering about this since the new line came out; how do you pronounce W+H?

    When I've called stores, I've just been saying "the new Spruce line", but I'm curious how it is really supposed to be said.

    Is it "Wings plus Horns", "W plus H", "W and H", or something different altogether? It is quite confusing...
     


  8. Kane

    Kane Senior Member

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    W+H = "double-ewe and aiche" or "double-ewe plus aiche"

    Wings & Horns = "wings and horns"

    I think the confusion arises when you type and shortform it.

    W+H = W+H (old Spruce)

    W&H = Visual/Typographical short form for people who don't want to type "Wings & Horns"


    As for the reasoning behind the name change, aside from the fact that we weren't allowed to use 'Spruce' in either Japan or the US (I forget), it was done to unify the two brands and emphasizes that both lines are different aspects of each other.

    The cuts and aesthetics are identical since they're both done by the same design team; however, 'wings & horns' represents the embellished and highly figured aspect of the brand; whereas 'w+h' are the basics, clean and unshodden.

    It's kinda neat in a way because yes, they're both the same name, but visually you have the full blown 'wings and horns' and at the same time, you have the stripped-down-to-essentials 'w+h'.

    The decision to bring the two lines closer together also means that there's has been, and is going to be much less crossover between the two lines. This will make it easier for buyers/stores.

    Hope this helps!
     


  9. Kent Wang

    Kent Wang Affiliate Vendor Dubiously Honored Affiliate Vendor

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    I refer to them as 'plus' and 'ampersand'.
     


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