1. And... we're back. You'll notice that all of your images are back as well, as are our beloved emoticons, including the infamous :foo: We have also worked with our server folks and developers to fix the issues that were slowing down the site.

    There is still work to be done - the images in existing sigs are not yet linked, for example, and we are working on a way to get the images to load faster - which will improve the performance of the site, especially on the pages with a ton of images, and we will continue to work diligently on that and keep you updated.

    Cheers,

    Fok on behalf of the entire Styleforum team
    Dismiss Notice

Nub question about W&H/Wings and Horns

Discussion in 'Streetwear and Denim' started by drizzt3117, Sep 29, 2006.

  1. drizzt3117

    drizzt3117 Senior member

    Messages:
    13,141
    Joined:
    Aug 26, 2004
    Location:
    Orange County, CA
    Why do people say W&H/Wings and Horns, isn't that redundant?
     
  2. xcoldricex

    xcoldricex Senior member

    Messages:
    673
    Joined:
    Oct 15, 2004
    W&H and W+H are different.
     
  3. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

    Messages:
    33,483
    Joined:
    Mar 8, 2002
    Location:
    Moscow, Idaho
    It's not that stupid a question.

    I was talking to someone at Steven Alan yesterday, trying to explain. Apparently, the message was lost in translation, because the website is still wrong. [​IMG]
     
  4. PG2G

    PG2G Senior member

    Messages:
    3,294
    Joined:
    May 28, 2005
    Location:
    Los Angeles, CA
    W+H = former Spruce
    W&H = W&H
     
  5. shoreman1782

    shoreman1782 Senior member

    Messages:
    8,742
    Joined:
    Jul 29, 2004
    Location:
    DMV
    And they made this name change to reduce confusion?
     
  6. xcoldricex

    xcoldricex Senior member

    Messages:
    673
    Joined:
    Oct 15, 2004
  7. Sabrosa

    Sabrosa Senior member

    Messages:
    428
    Joined:
    Mar 11, 2006
    Location:
    Austin
    I've actually been wondering about this since the new line came out; how do you pronounce W+H?

    When I've called stores, I've just been saying "the new Spruce line", but I'm curious how it is really supposed to be said.

    Is it "Wings plus Horns", "W plus H", "W and H", or something different altogether? It is quite confusing...
     
  8. Kane

    Kane Senior member

    Messages:
    156
    Joined:
    Mar 10, 2006
    Location:
    Vancouver, Canada
    W+H = "double-ewe and aiche" or "double-ewe plus aiche"

    Wings & Horns = "wings and horns"

    I think the confusion arises when you type and shortform it.

    W+H = W+H (old Spruce)

    W&H = Visual/Typographical short form for people who don't want to type "Wings & Horns"


    As for the reasoning behind the name change, aside from the fact that we weren't allowed to use 'Spruce' in either Japan or the US (I forget), it was done to unify the two brands and emphasizes that both lines are different aspects of each other.

    The cuts and aesthetics are identical since they're both done by the same design team; however, 'wings & horns' represents the embellished and highly figured aspect of the brand; whereas 'w+h' are the basics, clean and unshodden.

    It's kinda neat in a way because yes, they're both the same name, but visually you have the full blown 'wings and horns' and at the same time, you have the stripped-down-to-essentials 'w+h'.

    The decision to bring the two lines closer together also means that there's has been, and is going to be much less crossover between the two lines. This will make it easier for buyers/stores.

    Hope this helps!
     
  9. Kent Wang

    Kent Wang Senior member Dubiously Honored Affiliate Vendor

    Messages:
    5,720
    Joined:
    May 5, 2005
    Location:
    London
    I refer to them as 'plus' and 'ampersand'.
     

Share This Page

Styleforum is proudly sponsored by