Some people seem to want to whine that Apple actually expects you to settle on a package. Well, I wouldn't want to assemble a suit by taking a Huntsman sleeve, an Attolini shoulder, Kiton lapel canvassing, and Oxxford chest canvassing, the shoulder off of an Attolini, so why the hell would I want to build my own computer? You people are hopeless. Go ahead and conform. Personally I like choices. Some people like bespoke suits. You can choose whatever options you want, and have a suit that FITS. Apple = Off the rack. One size fits all. One color for everyone. Choose from up to THREE different pre-made cookie cutter computers! PC = Bespoke. Sometimes OTR fits just fine, but for people who like to customize, tailor things to their needs, and have options, PC is the only way to go. People keep asking why they would want to build their own computer... well why would you want a bespoke suit? I don't know why this is so hard for apple people to grasp. I guess its just because they are happy in their shell of ignorance. Also, can we please stop bringing up Dell? Yes, MOST pre-built computers suck. There are some nice custom shops, FalconNW, Overdrive, the recently purchased(by Dell...) Alienware and numerous local places that specialize in it.. but Compaq, HP, Dell, Sony, eMachines, Sony, APPLE, and etc. are 80% crap. Build your own or have one built custom. Why anyone would buy a box computer of any kind for home use is beond me. Pointing to Dell as the best example of a "pc" is like pointing to a Pinto as the best example of the automobile. Having a PC bult for you is usually cheaper than buying the same spec range mac. Sometimes by a lot. Macs are really expensive performance per dollar wise in case nobody has noticed. As far as why you would want to upgrade instead of buying a new apple every five years when you notice how slow it is: I built my living room computer in 1997, I've upgraded two hard drives, a processor, cables and misc fans, a CD burner, and RAM, in total, I have spent a little over $1100 building and upgrading i. And it still runs faster than most people on this planet will ever need... How is your nine year old Mac holding up?