Just hung up with customer service, and am rather disappointed given that I shop there quite frequently. I wouldn't be fussing over a few dollars... if this wasn't a big ticket item that is the last of its kind, but we are talking close to $100 w/ the 10% off. I really don't understand the logic that Yoox has for its discount scheme. Majority of the items are the same across every region, and if I'm not mistaken it is actually the exact same inventory. So my question how is it right that Europe has 10% off and the rest of the world (specifically US in this case) does not? If an item is limited this gives the EU base an advantage, same applies in the opposite example. Why can't they just match the 10%?