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New store online

bigbadbuff

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http://www.francos.com/men.htm the selection is slim compared to the store; no item descriptions either. But they do have some items for sale you rarely see online and their Zoom function is the best I've seen on a website. At worst it's another site to breeze thru at work.
 

LA Guy

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Stu

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LAG: I think it is because us conservative types are challenged when it comes to sports wear. It's hard NOT to look good if you are wearing a navy Corneliani suit, a red Charvet tie and C&J laceups, but the weekends -- now that's tough.
So basically, we don't know any better. VBG
 

vero_group

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I've never understood the appeal of Tommy Bahama. It's a farce. I usually wear Faconnable, RLPL, or Dunhill polos and shorts as "sportswear", whatever that means. I guess that's still pretty conservative though.
 

LA Guy

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VWpete

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LA Guy,
Nice write up. I have been challenged by my dad to help him buy classic casual wear that doesn't scream young designer, trying too hard, hip clothes. He has purchased 2 pairs of Zegna Jeans (1light, 1 dark) some great striped button up shirts (think Paul Smith and Etro, but not too crazy), great cashmere sweaters (Barney's house label suits him well) and my favorite most recent shoe purchases of his (Costume National slip ons in black suede and Tod's drivers). It's been fun to kick things up a bit. Granted, he has always been a great dresser on the formal side. He has alot of fantastic suits from the likes of Brioni, Zegna, and even a Kiton sportcoat in the mix. It's the casual stuff he comes to me for and the tailored things I look up to him for. Seems like a great match.
Pete
 

vero_group

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Nobler, and riskier -- I wouldn't want to sit on $1 million in inventory that isn't moving off the floor at a profitable rate.
 

Ambulance Chaser

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I have a question for the board.  Why are Axis and Tommy Bahama so often found in the sportswear sections of more conservative men's stores?  The cuts are overly generous, Axis in particular is inordinately fond of really ugly microfibre, and in both cases, the styling can only be described as staid.  Surely, there are alternatives?
The target demographic for these stores is the mid-30s (and up) suburban male.  Most of the men in this category are "off the market" and therefore have little to no incentive to look good.  (Why spend good money on clothing that can otherwise go toward a big-screen TV and the DirectTV NFL package?)  Most of these men are also overweight, and fashion-forward clothing generally requires one to be naturally skinny or attend a gym several days a week.
 

LA Guy

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vero_group

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Regarding Finances 101 and taking risks: Au contraire, mon frere. If I could have it my way, I'd much rather have 0% risk in my portfolio. Risk to me is putting money on the line in a game about which I know nothing. In a way, risk is inversely related to knowledge:

Risk = 1 / Knowledge

The more knowledge I have about the game and its potential outcomes, the less risk I am taking. The less I know about the game and its potential outcomes, the greater the risk I am taking. I'd much rather have the knowledge about the potential outcomes and use the reduced risk to make more money on my money.

Stupidity, a close cousin to risk, is knowing that the potential outcomes suck but still playing the game anyway. This is why I never gamble in casinos or play the lottery, because I know the potential outcomes and they indeed suck badly -- odds are I'm going to lose the money I put at risk the majority of the time -- it's the way the house designs the games. So, why even play their game? It's far less stupid to put my money where I know I'll make money on my money the majority of the time.

LA Guy: what you have discussed above about stocking a few edgier items amongst many conservative items is really the store owners hedging risks, not taking risks. They hedge their risk on the edgier stuff (it may never sell and they might have to mark it down and lose margin on it) by stocking the store with conservative items they know will sell day in, day out, bringing them cash flow, paying the rent, and keeping the store open for business.

Stocking a full store with $1 million in edgier items when they don't know whether or not the items will sell and convert to cash would be extreme risk-taking for sure. The risk of losing their entire principal amount of the investment is astronomical. And, even if they got lucky and the edgier items sold and got converted into cash, I seriously doubt they would receive any reward commensurate with the risk they took -- the margins would have to be sky-high to justify the investment in the "risky" inventory, and the higher the prices, the less likely they would move the volume needed to create the risk-adjusted reward.

But, by buying $950,000 in conservative items they know will sell, and then buying $50,000 in edgier inventory they are willing to experiment with, the store owners hedge their risks tremendously. And, they learn a little about the edgier items and how well they sell. I guess that's why Neiman-Marcus is still in business to this day. They have immense organizational knowledge about what will sell and what won't, thus reducing the risk of losing the capital they investment in inventory each year. Secure in the cash flow from the large number of conservative items flying from the shelves, Neimans can afford to experiment and learn more about riskier inventory, thus gaining even more organizational knowledge, creating a feedback loop, building a knowledgebase, blah, blah, blah, ad nauseum, more consultant-speak here, blah, blah, blah.

But, alas, I digress...
 

LA Guy

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