New Ralph Lauren line: Denim & Supply

Discussion in 'Streetwear and Denim' started by TheDroog, Aug 12, 2011.

  1. JakeLA

    JakeLA Senior member

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    It's for Asians. Hence the name Denim & Supply, whiich is like something you'd see on a tshirt in HK.
     


  2. Amelorn

    Amelorn Senior member

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    You're right that it does not look "NYC artistic". I mean, this wanted to be some sort of Americana-hipster. I mean, this line looks like Rugby and RRL have a committed gay relationship and adopted an orphan from State Island.


    Polo Jeans actually was re-launched in Europe and the Middle East in 09. Following it's success, Denim & Supply is a "re-launch" of sorts in the US, while Polo Jeans has been rebranded as Denim & Supply.

    This line, IMO was not needed. Internationally, RL is juggling enough and quite frankly, there is confusion for the average consumer and redundancy from a design standpoint. Judging by who would buy this sort of clothing, I can't imagine them already being customers of the overall RL name. In fact, they probably are at best indifferent or at worst hostile towards the stereotypical "prep" RL consumer.
     


  3. Mauro

    Mauro Senior member Affiliate Vendor

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    I think you guys are worrying to much about RL. It's a business the companies stock and profits are up. I think they know what they are doing.
     


  4. Regal

    Regal Well-Known Member

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    Additionally (and confusingly), at least one of the shirts is branded as "POLO Denim & Supply."

    Hm...
     


  5. S-Town

    S-Town Senior member

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    I agree with this. It's simply not a line that is relevant to SF. We aren't talking about Hollister, so why would we talk about this. And for the cat that stated that they should be doing raw denim; do you realize how small the raw denim market is??? Almost everyone I encounter thinks I'm ridiculous for wearing raw jeans. I have yet to convince one person in real life that raw is the way to go...
     


  6. acidboy

    acidboy Senior member

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    hmmm interesting. I was just looking through a "polo jeans co." mini-store inside a department store in hong kong this past wednesday. maybe they're slowly gonna kill that brand (which was displaying mostly unwearable garbage anyway)

    and of another note of interest:

    ralph lauren drops the polo name
     


  7. TauKappaEpsilon

    TauKappaEpsilon Senior member

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    As a whole I don't like the line, however, I really like the chunky shawl collar cardigan. [​IMG]
     


  8. pseudonym

    pseudonym Senior member

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    This.

    I've never lol'd and SMH'd as much as I did 10 seconds into the video.

    I like that Wool Ribbed Scarf though. Not the 70% acrylic though.

    They're trying real hard to make this hippie-Americana, like someone said in this thread, but that's just what it is: embarrassingly try-hard.
     
    Last edited: Aug 14, 2011


  9. jimmyfingers

    jimmyfingers Senior member

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    RRLs brand is going toward the direction of 1920s suiting. They just opened a store in NYC and it was interesting to visit yesterday. They are still going to do some core pieces like the jeans, but will be shifting focus to the suits
     


  10. slide13

    slide13 Senior member

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    what really surprised me is how spot-on the RRL line is and how off the mark almost all the other lines are (I suppose the standard blue label, purple label etc. is fine and is what it is...just not where my interests lie). Polo, Rugby, and now Denim & Supply all seem like they try really hard and are so overly branded that it's ridiculous. The thing is they must realize it because the RRL stuff is great. I don't see why they can't do a line that is the RRL aesthetic at an affordable price point. Maybe they don't think it would sell to the masses without the huge logo.....and unfortunately they may be right. Oh well, I'll stick with choosing a few key RRL pieces and leave it at that.
     


  11. S-Town

    S-Town Senior member

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    They don't want to cannibalize RRL though. If there was a cheaper line with the same aesthetic as RRL, people who might otherwise drop $200-$300 on a flannel will turn to the $80 shirt instead. Something has to set RRL apart from the rest to justify it's prices.
     


  12. Mauro

    Mauro Senior member Affiliate Vendor

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    ^^ what are you talking about? RRL is in a handful of stores and if it wasn't for Barney's carrying the line 2/3 of the current customer base wouldn't know what the hell RRL is.
    RRL has been opened to maybe 30 accounts across the U.S. Barney's being one of them. The people that do buy RRL understand what RRL is suppose to be about. I don't think anything can deter their fan base from thinking something is close enough. It's not. RRL has yet to make money or so says Ralph. RRL is a project dear to Ralph, it's his baby to a degree.

    Slide- blue label is a womans line.
     


  13. pickpackpockpuck

    pickpackpockpuck Senior member

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    Profits are up slightly now. But it doesn't seem to make up for the huge loss in earnings they posted back in May when the Q4 numbers came out (http://online.wsj.com/article/SB10001424052702304066504576345283331039132.html). I admit that I don't know how they've performed in the long term though. Even if they are making money, I still think they could do a better job of managing their brands. Maybe they'd be making even more money if they did that.
     


  14. Mauro

    Mauro Senior member Affiliate Vendor

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    maybe Ralph will pass the torch to you. I think the guys done pretty good for himself so far.
     


  15. jimmyfingers

    jimmyfingers Senior member

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    lol at Hornswaggler and all these other guys wanting to run RL

    I am sure Ralph is taking notes on your posts
     


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