Interesting ... just read on ValetMag about RL's new clothing line called Denim & Supply. It's already online: http://www.ralphlauren.com/shop/index.jsp?categoryId=11391278 According to the website it's inspired by "the warehouse and artist communities of Brooklyn, NY." The clothes look kind of like RRL Americana, but much less expensive. Lots of plaids and jeans. Anyone see this up close yet? Thoughts?