Yeah, the fact that Aitor draws as well as he does and has all his characters in a lot of superhero poses sold him to me long before I actually saw any of the clothing online, lol. Been waiting for a proper release from him since I first saw his work online (about two years ago now?). Those that have been following him for even longer must have had it even rougher, hehe. His graduation collection (Hooligans Become Hindu Gods) was the final push especially because I am a huge fan of Robert Heinlein's "Lord of Light" and it made me think about that in a way. Editors and journalists seem to be pretty enamored with him as they have covered him for the last six years pretty well despite him having very little "traditional" output so I expect that if he can sustain his output in the coming years he is pretty much going to have smooth sailing for a while, but the response to his stuff over on places like SZ and even here is pretty lukewarm to say the least. It's like people cannot or refuse to see beyond the trappings of his presentation (skulls, wireframe mannequins etc) to actually see what it is he is doing with his construction and his concepts both for the clothing and his approach to the industry. Maybe when more of his clothing starts showing up in street style shots and WAYWT photos people will get a bit more interested. Not that everyone needs to like what he is doing of course as aesthetically I can see how it won't be for everyone, but damn, people keep asking for "something new" and complaining about how everything is "boring" and when something like this comes along that is actually quite fresh, no one bats an eyelid. I guess it is the typical, people saying they want new things but not really wanting it to be too different to what they already have.