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New Menswear brand: Berluti

Discussion in 'Classic Menswear' started by bengal-stripe, Jan 17, 2012.

  1. bengal-stripe

    bengal-stripe Well-Known Member

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    It had been on the cards for quite a few years, now it's official: Berluti will expand from footwear (and leather goods) to become a 'total lifestyle' designer label.

    http://www.nytimes.com/2012/01/14/f...ian-is-premier-but-french-are-the-owners.html

    After all, if you want to keep yourself exclusive as a footwear maker, you cannot expand permanently and swamp the market with more and more shoes available in more and more retail outlets, soon reducing the 'exclusivity' tag.

    The new menswear label and it's first collection will be presented on Friday in Paris.
     
  2. F. Corbera

    F. Corbera Well-Known Member

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    In a move to ensure exclusivity, Berluti menswear must be laundered in champagne.
     
    1 person likes this.
  3. Gdot

    Gdot Well-Known Member

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    Not just any champagne - Veuve Clicquot at a minimum.

    I wonder how long it will take them to develop a patinated suit? Or at very least ties and squares.
     
  4. usctrojans31

    usctrojans31 Well-Known Member

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    That would be phenomenal. I'd buy that brand in a heartbeat just for the champagne.
     
  5. DocHolliday

    DocHolliday Well-Known Member

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    So now I can get a coordinated outfit to go with my Frankenstein shoes? Any word on neck bolts?

    [​IMG]
     
    Last edited: Jan 17, 2012
  6. F. Corbera

    F. Corbera Well-Known Member

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    I would gladly give you a crisp $5 to wear that.
     
  7. DocHolliday

    DocHolliday Well-Known Member

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    Gonna take more than that. Do you realize how much platinum Berluti neck bolts will cost?
     
  8. Gdot

    Gdot Well-Known Member

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    The neck bolts are being forged in bronze by deaf and blind monks in the highest reaches of Himalyas. However, their work has been delayed due to a lack of the appropriately sanctioned wood required to smelt the ores. This wood, which is derived from the old growth remains of Italian Pine (Pinus Pinea) is harvested only from the southern slopes of the Italian Alps where it grows extremely slowly due to the constant grazing of the sheep which run free range through the moutain meadows.

    As we know you are comitted to obtaining only the very finest in neck bolts we trust you will understand the unavoidable delays. As they are inherent to the fully bespoke bolt creation process.
     
  9. davesmith

    davesmith Well-Known Member

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    Quote:
    I'll take your $5 and raise you $10. Those shoes are ugly in the truest sense of the word.
     
  10. PipersSon

    PipersSon Well-Known Member

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    I would slap the $5 to my forehead while wearing that, no problem.
     
  11. DC Lewis

    DC Lewis Active Member

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    Oh man, this could be a disaster.
     
  12. DocHolliday

    DocHolliday Well-Known Member

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    I suggest applying it directly over your eyes.
     
  13. PipersSon

    PipersSon Well-Known Member

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    What and be blinded to the glory of that shoe? Never.
     
  14. ColdEyedPugilist

    ColdEyedPugilist Well-Known Member

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    For some reason, the first thing that popped into my head was: Jeepers Creepers.

    Followed shortly after by the infamous Dr Hannibal Lecter and his protege, Buffalo Bill.

    Are those stitched from human skin perhaps? Might explain the strange patina...
     
    Last edited: Jan 17, 2012
  15. jamesny

    jamesny Well-Known Member

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    Very interesting shoes right there. A bit creepy though..
     
  16. SpooPoker

    SpooPoker Internet Bigtimer and Most Popular Man on Campus

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    [​IMG]
     
  17. negusnegas

    negusnegas Well-Known Member

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    Alls not lost...I do wonder if that type of transition can be successfully completed even with the backing of LVMH it's a tall order. [​IMG]
     
  18. MikeDT

    MikeDT Well-Known Member

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    FTFY. :)
     
  19. Artking3

    Artking3 Well-Known Member

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