I have to admit, I'm a little disappointed in responses to this (though the OP could chill, a little). It's been awhile since LV was considered tasteful (I'm aware of their distinguished histroy, blah blah). You may think it's sad/ridiculous that they've chosen a pop-culture-associated personality as their shill, but are you really surprised? Do you really think this is cheapening LV? If you want to ditch your LV stuff, please; mail it to me and I'll flip it. As for Pharrell, he's conspicuously flashy, wears some pretty ridiculous stuff, and picks and chooses conventions of style at will, but he's a f---ing rockstar, that's his job. This kind of "well I never" harrumphing would have the ad campaign people very excited.