New Line of Levi's?

Discussion in 'Streetwear and Denim' started by DGP, Feb 15, 2010.

  1. DGP

    DGP Senior member

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    Has anyone seen/heard of Levi's Made & Crafted? I just saw a pair online and they look nice, but I'm suspicious that this is just a replacement for Capital E, which replaced Levi's Premium. Looks to be an attempt to take Levi's more upscale to compete in the $150-200 market, but maybe these are actually better for some reason?
     
  2. Whiskey

    Whiskey Senior member

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  3. DGP

    DGP Senior member

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  4. Detour Clothing Store

    Detour Clothing Store Senior member Affiliate Vendor

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    Has anyone seen/heard of Levi's Made & Crafted? I just saw a pair online and they look nice, but I'm suspicious that this is just a replacement for Capital E, which replaced Levi's Premium. Looks to be an attempt to take Levi's more upscale to compete in the $150-200 market, but maybe these are actually better for some reason?

    Correct
    The "made & crafted" is meant to replace the Capital E line and be their "premium commercial" brand. It'll sit with the other Dept. Store premium brands.
     
  5. DGP

    DGP Senior member

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    Correct
    The "made & crafted" is meant to replace the Capital E line and be their "premium commercial" brand. It'll sit with the other Dept. Store premium brands.


    Have you seen/handled these in person? Curious if they're actually any better than the seemingly overpriced Capital E jeans.
     
  6. theom-

    theom- Senior member

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    "made & crafted"
    kind of redundant no?
    Basically, "Made & Made"
     
  7. Detour Clothing Store

    Detour Clothing Store Senior member Affiliate Vendor

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    Have you seen/handled these in person? Curious if they're actually any better than the seemingly overpriced Capital E jeans.

    Yes.
    I've seen and handled and think they looked better than the Capital E's, which I was not a huge fan of. Levi's intention with these is to sit next to and compete with the likes of AG, 7FAM, Diesel etc...
     
  8. whitekimchee

    whitekimchee Well-Known Member

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    Does anybody know if these are 100% cotton or 98% cotton/2% elastane?
     
  9. pfarthing

    pfarthing Member

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  10. poly800rock

    poly800rock Senior member

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    i'll still contend that 2000 era premium stuff was indeed premium. loved it

    also find it ironic they basically killed their own branding on their jean here....what's the fucking point of this actually? if i buy levi's I'm gonna proudly display it's fucking levis.
     
  11. Pablo-T

    Pablo-T Senior member

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    My guess would be they are also something of a replacement for the old, excellent, RED range.

    The idea is to have something contemporary but which draws on Levi's heritage like Red did, in the way it accentuated things like leg twist and the rivets. I've heard a lot about some of the innovative fabric mixes they're giong to use, and while I don't know too much, I know the guy responsible for the women's range is a total denim geek who has a very deep understanding of the heritage; again, it's only my guess, but I think things will ramp up from the fall and I'm hopeful we'll see some exciting stuff.
     
  12. whitekimchee

    whitekimchee Well-Known Member

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    I'm a big fan of Levi's so I hope these turn out to be well made. Not too crazy about the plain back pockets. Does anybody know if the "slims" fit close to Cap E matchsticks? Also, are these low rise or regular?
     
  13. poly800rock

    poly800rock Senior member

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    My guess would be they are also something of a replacement for the old, excellent, RED range.

    The idea is to have something contemporary but which draws on Levi's heritage like Red did, in the way it accentuated things like leg twist and the rivets. I've heard a lot about some of the innovative fabric mixes they're giong to use, and while I don't know too much, I know the guy responsible for the women's range is a total denim geek who has a very deep understanding of the heritage; again, it's only my guess, but I think things will ramp up from the fall and I'm hopeful we'll see some exciting stuff.


    they still make levi's red though? they don't look good at all but they still have a season at american rag
     
  14. ArliHawk`

    ArliHawk` Senior member

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    Guess I may be the only one who liked Capital E. Then again, I never paid more than $50 for them.
     
  15. Pablo-T

    Pablo-T Senior member

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    they still make levi's red though? they don't look good at all but they still have a season at american rag
    Do you mean Red and not Red Tab? If so, another example of the endless Levi's corporate overlap that makes my head hurt.
     

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