You are in an area of the country immersed in politics use it to your advantage. Get Michelle Obama in the store. A winner This would be a great great PR for both the president and yourself. Small business owner, Michelle embracing fashion and the arts etc etc etc Promotions are a dime a dozen. Experiences are what last. Damn you stole my idea. Was about to post it and then I figured I would read the second page of comments first. Do This.