New Armoury Store in Tribeca

Discussion in 'Classic Menswear' started by Grammaton Cleric, Jul 2, 2013.

  1. johanm

    johanm Senior member

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    I'm aware of the wealth in Tribeca. It's a very nice neighborhood. It's just less densely populated than the other neighborhoods, has relatively less rental property, and generally appeals to older people. It's also not a shopping destination or somewhere people hang out on weekend afternoons, nor is 168 Duane in the middle of a business district. There's a reason why it's not a popular location for trendy high end clothes stores.
     


  2. Frankie22

    Frankie22 Senior member

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    I think it's a smart locale for all the reasons mentioned, plus the parking. A trendy store like the Armory is a destination in itself, imo. Stores like that don't depend on random foot traffic or population density. It's word of mouth and a specific clientele generated via buzz. Looks at whats happening right now, we're talking about the store opening and they've yet to finalize or advertise in any way.

    I work on the corner of Broadway and Prince (Soho) and often have lunch @ one of the million cafe's on Mercer, etc. Most folks I observe shopping at the super high end luxury boutiques arrive by car, very very few walk in off the street, and if they do, they usually don't buy. Just my opinion of course. But being I Tribecian, I am of course biased.
     
    Last edited: Jul 3, 2013


  3. nutcracker

    nutcracker Senior member Dubiously Honored

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    and now they're partnering with the Neapolitan camorras :lol:
     


  4. jrd617

    jrd617 Senior member

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    Looking around the Armoury site, there's not a whole lot that interests me.




    $760 for Carmina cordovan? Maybe


    $1750 for Ring jacket linen suit? No (especially when you could get a custom from Chan for this)
    $1300 for a linen navy jacket? No
    $195 for Drakes ties? BIG No
    $375 for denim? BIG No
    $260 for Smedley merino knits? BIG no, they're selling these above retail

    Then again, I have a well rounded wardrobe already, and I don't have unlimited funds
     
    Last edited: Jul 3, 2013


  5. oshinex

    oshinex Senior member

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    :facepalm:
     


  6. jrd617

    jrd617 Senior member

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    Why is this a facepalm?

    As a SF denizen, shoes are pretty much all they have that appeal to me on the site.


    (*That linen suit was $1750)
     
    Last edited: Jul 3, 2013


  7. oshinex

    oshinex Senior member

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    They have much more at their stores than what's on their website. Plus both Chan and Drake are part of their operation. So it's just their prices that doesnt appeal to you and not their products?
     


  8. jrd617

    jrd617 Senior member

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    I qualified my statements. ("As a SFer")
     
    Last edited: Jul 3, 2013


  9. SpooPoker

    SpooPoker Internet Bigtimer and Most Popular Man on Campus Dubiously Honored Affiliate Vendor

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    It would be awesome if this discussion was carried out in the Armoury affiliate thread. I remember when yfyf (Mark) was posting as a WAYWRN poster, and I remember when I refreshed the screen and I was introduced to the Armoury a few years ago with that thread.

    Say what you will of their merchandise, if it is or isnt for you, thats your choice, but their ascent to the where they are now from that first post has been nothing short of extraordinary and I am extremely proud of them. Their successes in obtaining Ethan, the Drakes deal, and all their vendors have been documented in that thread, and I think opening this NY location should be as well. In 5 years time when they are in Tokyo and Sydney (speculation, of course), we can all look back on this discussion too.

    My .02c.
     


  10. nutcracker

    nutcracker Senior member Dubiously Honored

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    Is Leathersoul Hawaii also opening a store in NYC?
     
    Last edited: Jul 3, 2013


  11. Baron

    Baron Senior member Dubiously Honored

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    I hear a lot of nitpicking but the fact is that this will be the premier retail store for tailored men's clothing in the country, or top 5 at the very least. It's a great store and it's awesome to see them come to the States.
     


  12. jrd617

    jrd617 Senior member

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    Source?
     


  13. emptym

    emptym Moderator Moderator

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    Ya, Mark, Alan, and Ethan are tremendously smart, creative, hardworking, personable guys. I only wish they were in the SF Bay Area. But my guess is that London will their next move, or close to it.
     


  14. clee1982

    clee1982 Senior member

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    Great addition, looking forward to visit it, though I am not sure I will dive the fund at that point, though I am sure someone else will...
     


  15. acidboy

    acidboy Senior member

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    maybe in my neighborhood? :)

    as an aside: so much hate going on... I am at awe with what these gents did and are doing for so short a time. there were also doubts and raised eyebrows when they opened their first store in hong kong and the arguments are pretty much the same as the ones being pointed out here. they have a niche, and from what I know sf'ers are just a minute percentage of their customer base. these people aren't dumb.. if they're opening a store in new york its because they did the numbers and think its a good risk to take. although yfyf has not bought me a round of beer as he promised years ago, I still wish them the best of luck. retail's a bitch as I am now starting to learn in my new foray, so I tip my hat to them.
     


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