cb10211
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- Oct 19, 2012
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All the business books I've read contain anecdotes of success. A lot of the rationale given for the successes seem to be a nice fairy tale where the realistic and nasty bits have been taken out.
Now I'm looking for case studies of when project/strategies fails. I can understand a company not be as willing to provide details on how they failed a project to researchers/authors, but I hope there's some books out there.
Furthermore, I'm more interested in failures of marketing strategies, production line management, financial structure, etc. I'm less interested in the CEO-position visionary and ideological ****.
Please recommend. Thanks
Now I'm looking for case studies of when project/strategies fails. I can understand a company not be as willing to provide details on how they failed a project to researchers/authors, but I hope there's some books out there.
Furthermore, I'm more interested in failures of marketing strategies, production line management, financial structure, etc. I'm less interested in the CEO-position visionary and ideological ****.
Please recommend. Thanks
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