navy jacket one of three sleeve buttons undone

[kitonbrioni]

""I wanted to go back to the history and heritage of the company, to the classic and sartorial beginnings - elegant, sophisticated but still fresh," said Bailey. As if to demonstrate this he was wearing a navy jacket with one of its three sleeve buttons undone (this was Burberry's bespoke DNA - off-the-peg tailoring has non-working sleeve buttons)." http://news.ft.com/cms/s/e3c357d6-ea...00e2511c8.html

 

[Horace]

The quotation is taken out of some context (for the first part of the quotation applies directly to the paragraph above it), and it could be argued (rather persuasively) that this is the journalist's (and my) interpretation that Bailey's gesture of the unbuttoned cuff is an evocation of some historical aesthetic of Burberry. If it's a valid interpretation, then Bailey's is a pretty poor gesture. For what is the sartorial history of Burberry? Foul weather gear? And if you would want to harken back to an early time, of sartorial propriety or whatnot, wouldn't you think that leaving the cuff button undone is about as proper as leaving your fly unbuttoned?