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NASCAR

matadorpoeta

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the first ever nascar race in mexico is taking place soon. i believe it's next week.

nascar does not have a following down there. it is considered inferior to formula one (ferrari used to have a couple of mexican drivers in the '60s). but, for some reason, nascar thinks they can create some interest in the sport down there.

apparently mexico has entered a couple of woman drivers, as well as a couple of cart series drivers, to race against the americans.

i'll be rooting for the girls.
 

Bradford

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but, for some reason, nascar thinks they can create some interest in the sport down there.
Because there are 35-million + hispanics in the United States as of the 2000 census, so if you run a race in Mexico you stand a fair shot of getting not just that country but the fastest growing ethnic group in the US interested in your sport.

If it works, it's clearly worth the gamble.

Bradford
 

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