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Naked and famous denim

Discussion in 'Streetwear and Denim' started by Mauro, Feb 13, 2008.

  1. darkness2505

    darkness2505 Active Member

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  2. pacioli

    pacioli Well-Known Member

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    This was also posted on the other SF. I hope nobody minds if I just copy and paste this (please pm me if that is a problem):

    This was taken from my blog:
    http://denimnews.blogspot.com/2008/0...ncreasing.html

    Naked & Famous Part Deux

    Given the increasing interest in the Naked and Famous brand I am including some additional pictures and information. I truly believe that the attractive retail prices will introduce many uninitiated to not only selvage but quality raw denim. The market currently purchasing raw denim in the $120-140 price point can use Naked & Famous as a stepping stone to higher priced jeans like Sugar Cane, Samurai, and Full Count.

    Blue in Green in NYC will receive their first Naked & Famous shipment in the next week or two.

    This is their standard Indigo Selvage (13 oz; approximately $120 retail):

    [​IMG]

    Big Slub Indigo Selvage front and bank (18 oz, high flame character, approximately $150 retail):

    [​IMG]

    [​IMG]


    Black Selvage (13 oz, approximately $120 retail; my apologies for the bad photo):

    [​IMG]

    Vintage Blue Selvage (15 oz, approximately $130 retail):

    [​IMG]

    If one thinks of these as fashion items then the Vintage Blue is probably the most fashion forward (to take it further I think this shade and its variations are very trend right). But at the end of the day what Naked & Famous offers is a wearable showcase of beautiful fabrics at amazingly low prices. One of the reasons for that, as I understand it, is the Canadian factory where these garments are sewn is owned by the family of Brandon Svarc, proprietor of Naked & Famous. Nor are the garments washed (a huge cost contributor). The other reason is the construction, though solid, is not superbly complex (the current collection does not have hidden rivets --but neither does it have expensive, loud embroideries). Some of the details found on $200+ garments are not present. But did I mention their entry level indigo selvage Japanese denim jean is targeting a retail of $120?? Isn't that more easy to swallow for your True Religion-wearing friends?

    When asked about the where the funky name and artwork comes from Svarc replies:

    The name Naked & Famous is meant to be a satirical view of our celeb obsessed society. The owner wants to make fun of "Hollywood" and "glamor" brands that cost $300 and up only because Jessica Simpson wears them and not because they are higher quality.

    The logo is reminiscent of 1950's Pop-Art. Lichtenstein and Warhol made satirical paintings of mass media and the "ideal blond" to make fun of society. Naked & Famous aims to do the same.
     


  3. Hummingbird

    Hummingbird Senior member

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    I think that the brand and the jeans sound fantastic. I need something to go along with my APC NS, and these would fit the bill.
     


  4. Rye GB

    Rye GB Angry Englishman

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    Packaging and concept is great. The sewing on the lower back pocket of the Vintage Blue Selvage jean is really bad. Not a good sign when QC like that is in a promo image.

    "Fire the stylist, photographer or someone because that's not good".
     


  5. jtran33

    jtran33 Member

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    how do you know which ones are raw? It doesn't seem to actually state it, yet you guys know. How?!
     


  6. Tarmac

    Tarmac Senior member

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    how do you know which ones are raw? It doesn't seem to actually state it, yet you guys know. How?!

    We R Geniussess
     


  7. jtran33

    jtran33 Member

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    We R Geniussess

    Serious answer please? haha. Newbie here.
     


  8. TO Tie Guy

    TO Tie Guy Senior member

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    I picked up a pair of the indigo raw from Over Rainbow in Toronto. They were $115 and the fit was very good. We'll see how they break in and fade over time, but for that price I couldn't pass them up.
     


  9. whodini

    whodini Conan OOOOOOO"BRIEN!

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    Serious answer please? haha. Newbie here.

    Do they look distressed/stone washed/acid washed/etc? No? Then they're probably raw or one-wash raw.
     


  10. Get Smart

    Get Smart Don't Crink

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    The vintage blue looks cool, I'd be willing to try those out once they're easily available
     


  11. onion

    onion Senior member

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    The vintage blue looks cool, I'd be willing to try those out once they're easily available

    Yeah, me too. The vintage blue is very very cool. I just wish someone would start selling them online already!
     


  12. Mauro

    Mauro Senior member Affiliate Vendor

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    alright. I spoke witht Brandon the onwer and we struck a deal.
    I will being carrying the brand and we will see how it does.
    Henry Wong says the fabric is GREAT and so does Brandon.
    Henry is the product manager for cone denim the guy knows his shit.
    The price is right for a no frill jean and that's what this brand is about.
    I will let everyone know when it arrives.
     


  13. Get Smart

    Get Smart Don't Crink

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    Mauro, will you have a size guide for tag vs actual?
     


  14. Mauro

    Mauro Senior member Affiliate Vendor

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    yes I will make one and have brandon send me one.
     


  15. Get Smart

    Get Smart Don't Crink

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    cool man, def put me down for a Vintage blue in whatever is an actual 31" waist!!
     


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