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My new Logo - for your consideration

Discussion in 'Classic Menswear' started by stilmacher, Sep 19, 2008.

  1. ohm

    ohm Senior member

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    Different colors and remove the middle bottom button.
     
  2. stilmacher

    stilmacher Senior member

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    Whilst I am a bit upset no one participated in the poll I thank you all for your advise. Below you find an altered version.

    [​IMG]
     
  3. Douglas

    Douglas Senior member

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    Whilst I am a bit upset no one participated in the poll I thank you all for your advise.

    ??

    There are 23 poll responses.
     
  4. stilmacher

    stilmacher Senior member

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    I didn't realise I had to vote myself before I can see the poll result...
     
  5. rach2jlc

    rach2jlc Senior member Dubiously Honored

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    Stilmacher,
    I like the colors now MUCH better, but the pin-cushion on top looks odd to me... like "Pinhead" from the Hellraiser series is going to be rising up out of your logo.

    Also, is the secondary color lavender? If so, I wonder if you could make it more ecru/ivory or something to keep it from blending with the purple. And, perhaps the purple could be a little richer/darker? Like, less plum and more like the dark purple Asprey uses...
     
  6. Sanguis Mortuum

    Sanguis Mortuum Senior member

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    Whilst I am a bit upset no one participated in the poll I thank you all for your advise. Below you find an altered version.
    Much better, though I also think the pin-cushion on-top looks a bit odd...
     
  7. Hard2Fit

    Hard2Fit Senior member

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    Agreed on both counts.
    Much better.
    Drop the pin cushion.
     
  8. designprofessor

    designprofessor Senior member

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    My 2 cents:
    Better colors with the black /lavender. contrast helps
    Romove type from inside shield if you have to scale down image or the readability will diminish.
    Need two scissors or just one open?
    Like the pincushion
     
  9. yoonie

    yoonie Member

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    i think the logo would look much better if you took out either the purple or lavender, and then adjust the green to complement whichever shade you decide to keep.
     
  10. Schnurretiger

    Schnurretiger Senior member

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  11. eric glennie

    eric glennie Senior member

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    OMG! I love it! Do you want to sell the rights? Fits right in with my line ???
     
  12. HomerJ

    HomerJ Senior member

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    I don't like the logos. They seem clunky and inelegant. My favorite logo is the Brooks Brothers golden fleece. The Hickey Customized logo with a hand holding a needle and thread is a good one that gets the point across cleanly. I would consider something like a loom or needle and thread. [​IMG]
     
  13. Skyler

    Skyler Senior member

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    The colours are a bit Jokerish for my liking.

    Yes, the "Jokerish" colors are definitely a no-go. However, the simplicity of the buttons and scissors are very expressive and work nicely... but not within the crest, which makes for a strange juxtaposition of the elegant and ironic.

    Definitely a start though.
     
  14. R-H

    R-H Senior member

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    The new logo looks good but I would change these two points:

    1) replace the colour purple with something more subdued (it has that 1994 minor league baseball expansion team logo vibe)
    2) get rid of the pin cushion (it looks like a human head with pins)

    Otherwise I like it.
     
  15. rach2jlc

    rach2jlc Senior member Dubiously Honored

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    This isn't the best picture of it (there are more somewhere on the net, but I couldn't find one readily), but in terms of overall balance/shape/design and such, I find Gucci's new crest/logo to be quite interesting:

    [​IMG]
     
  16. rilian

    rilian Senior member

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    I work in strategy, and when looking at a logo I must first ask the following questions:

    - What type of products are you planning to sell (brands, used, types, etc.)
    - Who is your target market
    - What is your positioning strategy (what is your corporate identity, what do you stand for)
    - What is your branding strategy (how do you wish to be perceived by your clients)


    I also work in strategy. Here's a couple of useful links from some friends of ours:

    http://www.neutronllc.com/ideas/brand_positioning
    http://www.neutronllc.com/ideas/brand_messaging
     
  17. Tarmac

    Tarmac Senior member

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    Seriously, it's not bad for a home-grown logo. You could use it.

    That said, I don't like the 2 pairs of scissors crossing. You can make a cross with a single pair of scissors. Or you can cross the pair of scissors with something else.

    I don't think the colors are particularly appealing.

    I think you can simplify your logo, you don't need to have scissors, buttons, AND pins. I think you can use one of those as a main motif and get rid of the rest.
     
  18. Tarmac

    Tarmac Senior member

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    OMG! I love it! Do you want to sell the rights? Fits right in with my line ???

    And this is the most damning criticism of all [​IMG]
     
  19. LabelKing

    LabelKing Senior member

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    This isn't the best picture of it (there are more somewhere on the net, but I couldn't find one readily), but in terms of overall balance/shape/design and such, I find Gucci's new crest/logo to be quite interesting: [​IMG]
    Isn't that the original crest? As for the pincushion, I think a different scheme, a pincushion could be interesting as a kind of logo. I recently saw an Otl Aicher poster of a German heraldic crest that was exceptionally well-done. I think it was done for the 1972 Munich Olympics, which was one of his legendary commissions.
     
  20. acidboy

    acidboy Senior member

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    OMG! I love it! Do you want to sell the rights? Fits right in with my line ???

    There's the kicker right there
     

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