I don't love it. The crisscrossed scissors are too confusing and the buttons seem slapped on there randomly. In fact, I don't really like the positioning of any of the little icons... shouldn't each be contained within a particular quadrant? Have you tried looking at what the coat of arms for a tailor back in antiquity would have actually looked like, err, or what sort of things on a coat of arms would have signified tailoring or other craft trades? Or just researching coats-of-arms in general for some hints? (A quick wikipedia search turns up all kinds of interesting things that may be useful.) Since you're appropriating a traditional symbol for marketing use I think you should try to respect the tradition. Doubly so if you're selling tailored clothes and/or dress shoes, which are heavily steeped in tradition themselves. Also, by following the "rules" a bit more you might find that the logo will stand the test of time better, in that it will be based on something that has already aged well, and not based on your fleeting photoshop whims. ALL THAT SAID I don't select my online vendors based on how pretty their logos are. A clean, uncluttered website and ease of navigation are my chief "aesthetic" concerns when shopping online. And of course, the value, customer service, and merchandise are paramount.