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My new Logo - for your consideration

Discussion in 'Classic Menswear' started by stilmacher, Sep 19, 2008.

  1. stilmacher

    stilmacher Distinguished Member

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    I know that this may not be a good idea for all those sharp tounged lawyers, bankers and attorneys out here may neither be the right crowd to ask nor the most constructive in their criticism. However, I though since some of you are after all my customer base, why not do some very basic marketing research. At the moment I am refurbishing my eBay appearance and this is the first draft for the new logo. I am planing to get rid of the three legged horse, the chinese characters and the other stuff that I thought was cool 5 years ago. The new name is going to be Heritage Clothes and will focus on a sartorial approach to pre-owned clothing. [​IMG]
     


  2. Homme

    Homme Distinguished Member

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    So where can we see this new logo?
     


  3. R-H

    R-H Senior Member

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    The colours are a bit Jokerish for my liking.
     


  4. CHITON

    CHITON Senior Member

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    IMO there is a lot of room for improvement.

    Kind regards,

    Chiton
     


  5. stilmacher

    stilmacher Distinguished Member

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    IMO there is a lot of room for improvement.

    Kind regards,

    Chiton


    Please specify.
     


  6. texas_jack

    texas_jack Stylish Dinosaur

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    I like the design but dislike the color. I think you should use some common suit colors like charcoal and navy.
     


  7. watchingdetails2002

    watchingdetails2002 Senior Member

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    I like the design. The colors are bright and do catch your eye. Maybe they need to be changed to another combination to appeal to a wider group.
     


  8. grimslade

    grimslade Stylish Dinosaur

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    Let's see it in different colors. I agree that green and purple = the Joker.
     


  9. Hard2Fit

    Hard2Fit Distinguished Member

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    I like the design but dislike the color.
    +1. I'd recommend yellow and black. Or orange and blue.
     


  10. mack11211

    mack11211 Distinguished Member

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    First thought:

    Birds eating buttons.
     


  11. Treen

    Treen Senior Member

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    The logo is nice, but the colours aren't.

    I also think the text should be in a different place; perhaps across the top or in the middle somehow.
     


  12. ryoneo

    ryoneo Distinguished Member

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    how about trying it without the buttons for a cleaner look.
     


  13. porcelain monkey

    porcelain monkey Distinguished Member

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    I concur on the colors, but then again I have never really liked purple.
     


  14. johnnyblazini

    johnnyblazini Senior Member

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    I work in strategy, and when looking at a logo I must first ask the following questions:

    - What type of products are you planning to sell (brands, used, types, etc.)
    - Who is your target market
    - What is your positioning strategy (what is your corporate identity, what do you stand for)
    - What is your branding strategy (how do you wish to be perceived by your clients)
     


  15. oscarthewild

    oscarthewild Distinguished Member

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    The large prominent scissors, R U planning a collaboration with Eric G.
     


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