My new Logo - for your consideration

[stilmacher]

I know that this may not be a good idea for all those sharp tounged lawyers, bankers and attorneys out here may neither be the right crowd to ask nor the most constructive in their criticism. However, I though since some of you are after all my customer base, why not do some very basic marketing research. At the moment I am refurbishing my eBay appearance and this is the first draft for the new logo. I am planing to get rid of the three legged horse, the chinese characters and the other stuff that I thought was cool 5 years ago. The new name is going to be Heritage Clothes and will focus on a sartorial approach to pre-owned clothing.

 

[Homme]

So where can we see this new logo?

 

[R-H]

The colours are a bit Jokerish for my liking.

 

[CHITON]

IMO there is a lot of room for improvement.

Kind regards,

Chiton

 

[stilmacher]

Originally Posted by CHITON

IMO there is a lot of room for improvement.

Kind regards,

Chiton

Please specify.

 

[texas_jack]

I like the design but dislike the color. I think you should use some common suit colors like charcoal and navy.

 

[watchingdetails2002]

I like the design. The colors are bright and do catch your eye. Maybe they need to be changed to another combination to appeal to a wider group.

 

[grimslade]

Let's see it in different colors. I agree that green and purple = the Joker.

 

[Hard2Fit]

Originally Posted by texas_jack

I like the design but dislike the color.
+1. I'd recommend yellow and black. Or orange and blue.

 

[mack11211]

First thought:

Birds eating buttons.

 

[Treen]

The logo is nice, but the colours aren't.

I also think the text should be in a different place; perhaps across the top or in the middle somehow.

 

[ryoneo]

how about trying it without the buttons for a cleaner look.

 

[porcelain monkey]

I concur on the colors, but then again I have never really liked purple.

 

[johnnyblazini]

I work in strategy, and when looking at a logo I must first ask the following questions:

- What type of products are you planning to sell (brands, used, types, etc.)
- Who is your target market
- What is your positioning strategy (what is your corporate identity, what do you stand for)
- What is your branding strategy (how do you wish to be perceived by your clients)

 

[oscarthewild]

The large prominent scissors, R U planning a collaboration with Eric G.