Nudie Jeans just got back with me, I diden't know much about Nudie, but I was realy pleased with there responce. it seams that Nudie is shooting to be 100% organic. Organic cotton, soooo fluffy! it's hard to be around so much wonderfull cotton without smiling. looking at this picture makes me smile! "All our denim ( jeans and denimjackets) are made from organic cotton, as well as all our t-shirts including backboneprogram which also has underwear. Some of our other items such as shirts are also made of organic cotton, but we have not reached 100% yet due to low quanity of order and fabric qualities we decided to have. We hope that we will be able all our shirts as well in organic cotton in the future(Nudie)." Good job nudie! organic cotton is best for raw denim, because even "conventional" gm-free cotton that has pesticyds could still give unflattering rashes and the like. organic cotton is totaly safe, right off the plant you can just barry your face in it and touch it without being poisened! what an idea! cotton that dosen't poisen people!