moooi boutique concept by Wanders

[Luc-Emmanuel]

I picked up a flyer on the new Moooi boutique concept by Marcel Wanders at Forum Diffusion in Paris. Here is the "revolutionary" concept:
you chose your naked sofa, then your "special" covers, feet, and voila, you have your new exclusive moooi sofa by marcel wanders. Everything is supposed to be in stock, you can walk home (just like IKEA

) with your new sofa.
The brochure depicts a women cartoon who wants to change sofa, just like another handbag: it's easy now, just buy a new stylish unique cover with quality detailing.

It didn't take long for B&B to further its ridiculous attempts at throwing in "fashion" in the world of furniture design: who wants to keep a sofa for a lifetime, when you can have a "new" sofa every year covered with "creative, stylish and detailed 'dress'".

http://www.marcelwanders.nl/wanders/...boutique.shtml

sad.

!luc

 

[designprofessor]

ah, planned obsolescence -where would 20 /21 century consumer society be without it?

 

[dkzzzz]

Don't forget the Mass Exclusivity.

I know of a tailor shop in my home town where they would customize/detail any peace of generic clothing to your wildest specs. I expect someone will franchise that idea one day.

 

[designprofessor]

Kinda makes you wonder where all this could go?
Everybody as a designer /artist /filmaker.