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My understanding is that the shiny fabric is a "classic" feature for this particular style of down jacket--I think I remember a pretty recent thread that discussed this. With my own Moncler, however, I chose to go with the "matte" black because I thought the shiny wouldn't dress up very well for those few times when I wear the parka with trousers (as opposed to the usual jeans/khakis). But obviously, that's just my opinion. I'd say the appropriate-ness of the shiny fabric really depends on your aesthetic preferences and/or where you'll be wearing the jacket.
In NY, the only times I ever see moncler jackets are on euro tourists and it's usually brighter colors.