Michael Kors and Calvin Klein Brand Dilution

[AgeofTheGeek]

I've always been a bit puzzled by how many different lines and types of product brands like Michael Kors and Calvin sell. While not the best, I think Calvin Klein Collection and Kors' most expensive line are actually of decent quality.

But the distribution breakdown and promotion seems to be 99% of both brands' junk (i.e stuff found at Macys) and 1% of the good stuff. I bought a MK shirt from Macy's for 19.99 on sale once and it was possibly the worst dress shirt I ever wore.

Has this been their approaches historically?

 

[jrd617]

Brand dilution? There's nothing to dilute. Kors and CK suits are all bollocks. Even the "high end" CK Collection stuff is fused

 

[AgeofTheGeek]

I'm assuming you know they sell more than suits. And I acknowledged that their high end collections aren't the best, but most things aren't; that's why there is allowed to be a best. Calvin Klein Collection still contains garments that I believe (which may be the start of the problem I suppose) are of decent quality and better than similarly priced competitors, like Hugo Boss. And the disparity between that and their junk is huge.

Also, brand dilution is a concept based entirely off of perception; not reality. To the general public and random Joe off the street I'd assert that Calvin Klein and Michael Kors are viewed as luxury brands. SF represents a very small population that possesses knowledge many standard deviations away from the average consumer.