- Joined
- Aug 25, 2007
- Messages
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I just did a little project for my blog, Put This On, and thought folks might be interested in seeing it. It's many, or perhaps most of the big style blogs ranked by subscribership. Explanation and full post below.
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I often find myself curious as to where various style blogs stack up in terms of readership. Of course, web traffic is tough to measure from the outside, so it can be difficult to tell. One thing that can be easily measured, though, is the number of people subscribing to a site's RSS feed with Google Reader. Reader makes this information public, in fact - just click on "show details" for any given blog and you can see.
I decided to take a quick tour through some of my own subscriptions to see how my favorite style blogs stack up. My Feedburner data suggests that a bit more than 60% of folks who use RSS feeds are using Google Reader these days, so you can guesstimate total subscribership by multiplying these numbers by 1.5 or so. (Note that these numbers reflect feed subscribers only, so who knows how they relate to web traffic - I'd guess sites with older or less web-savvy audiences are less likely to use RSS. Also, some of these blogs are on the Tumblr platform, and may have additional followers there - PTO, for example, has just over 10,000 Tumblr followers in addition to our RSS subscribers.)
Subscribers / Blog
1. 135,063 / The Sartorialist
2. 14,889 / Street Etiquette (Blog)
3. 9,331 / 1001 Rules for My Unborn Son
4. 9,029 / Put This On
5. 6,554 / The Selvedge Yard
6. 5,650 / Selectism
7. 4,903 / ValetMag.com (Main Feed)
8. 4,448 / A Continuous Lean
9. 4,341 / Secret Forts (3,892 Atom, 449 RSS)
10. 4,094 / Kempt
11. 3,839 / Sartorially Inclined (3,382 Atom, 457 RSS)
12. 3,306 / Hypebeast
13. 2,993 / Nerd Boyfriend
14. 2,952 / Unabashedly Prep
15. 2,859 / The GQ Eye
16. 2,645 / Permanent Style (2311 Atom, 334 RSS)
17. 2,609 / The Trad (2,335 Atom, 274 RSS)
18. 2,254 / An Affordable Wardrobe
19. 2,169 / Ivy Style
20. 2,077 / Men's Flair
21. 2053 / [you_have_broken_the_internet] (1,830 Atom, 223 RSS)
22. 1,666 / Mister Crew
23. 1,249 / The Pursuit Aesthetic
24. 1,133 / A Suitable Wardrobe
25. 1096 / Heavy Tweed Jacket (953 Atom, 143 RSS)
26. 1,018 / Start With Typewriters
27. 830 / Prepidemic
28. 757 / Style Salvage
29. 745 / Made to Measure
30. 717 / BROG aka Most Exerent
31. 637 / All Plaidout
32. 621 / The Style Blogger
33. 611 / Valet. > Style
34. 596 / The Choosy Beggar
35. 545 / How To Talk To Girls At Parties
36. 531 / The Bengal Stripe (448 Atom, 83 RSS)
37. 527 / Gilt MANual
38. 471 / Less.Gentle.Men.of.Meager.Mean
39. 412 / Parisian Gentleman
40. 364 / Black Watch
41. 351 / Commerce with a Conscience
42. 348 / The Agatine Eyelet
43. 340 / Archival Clothing
44. 320 / Alex Grant
45. 319 / Style Hunting
46. 288 / This Fits
47. 286 / English Cut
48. 283 / Inventory
49. 245 / SUITS+BOOTS
50. 236 / Components of Enthusiasm
51. 230 / N'East Style
52. 224 / Street Etiquette (Tumblr)
53. 213 / Short Shrifted
54. 192 / The Italian Cut
55. 182 / free/man
56. 156 / Rob K. Sawyer
57. 153 / The Sunday Best
58. 138 / The Silentist
59. 131 / tredici e lupo
60. 126 / Men In This Town
61. 121 / Bow Tied and Starry Eyed
62. 114 / Cooper Frederickson
63. 112 / Well-Plaid
64. 75 / Sleevehead
65. 69 / The Suits of James Bond
(Note that I left off blogs with less than 50 folowers, and I did this by hand with no real criteria for inclusion, so please don't be offended if you or your favorite blog was left out. You can always look it up and add it in to your own private list that you make, or email me and maybe I'll add it if I've got time. Also: this counts only one feed, and some sites may have separate Atom and RSS feeds, so lmk if you got undercounted for that reason and I can correct.)
--
I often find myself curious as to where various style blogs stack up in terms of readership. Of course, web traffic is tough to measure from the outside, so it can be difficult to tell. One thing that can be easily measured, though, is the number of people subscribing to a site's RSS feed with Google Reader. Reader makes this information public, in fact - just click on "show details" for any given blog and you can see.
I decided to take a quick tour through some of my own subscriptions to see how my favorite style blogs stack up. My Feedburner data suggests that a bit more than 60% of folks who use RSS feeds are using Google Reader these days, so you can guesstimate total subscribership by multiplying these numbers by 1.5 or so. (Note that these numbers reflect feed subscribers only, so who knows how they relate to web traffic - I'd guess sites with older or less web-savvy audiences are less likely to use RSS. Also, some of these blogs are on the Tumblr platform, and may have additional followers there - PTO, for example, has just over 10,000 Tumblr followers in addition to our RSS subscribers.)
Subscribers / Blog
1. 135,063 / The Sartorialist
2. 14,889 / Street Etiquette (Blog)
3. 9,331 / 1001 Rules for My Unborn Son
4. 9,029 / Put This On
5. 6,554 / The Selvedge Yard
6. 5,650 / Selectism
7. 4,903 / ValetMag.com (Main Feed)
8. 4,448 / A Continuous Lean
9. 4,341 / Secret Forts (3,892 Atom, 449 RSS)
10. 4,094 / Kempt
11. 3,839 / Sartorially Inclined (3,382 Atom, 457 RSS)
12. 3,306 / Hypebeast
13. 2,993 / Nerd Boyfriend
14. 2,952 / Unabashedly Prep
15. 2,859 / The GQ Eye
16. 2,645 / Permanent Style (2311 Atom, 334 RSS)
17. 2,609 / The Trad (2,335 Atom, 274 RSS)
18. 2,254 / An Affordable Wardrobe
19. 2,169 / Ivy Style
20. 2,077 / Men's Flair
21. 2053 / [you_have_broken_the_internet] (1,830 Atom, 223 RSS)
22. 1,666 / Mister Crew
23. 1,249 / The Pursuit Aesthetic
24. 1,133 / A Suitable Wardrobe
25. 1096 / Heavy Tweed Jacket (953 Atom, 143 RSS)
26. 1,018 / Start With Typewriters
27. 830 / Prepidemic
28. 757 / Style Salvage
29. 745 / Made to Measure
30. 717 / BROG aka Most Exerent
31. 637 / All Plaidout
32. 621 / The Style Blogger
33. 611 / Valet. > Style
34. 596 / The Choosy Beggar
35. 545 / How To Talk To Girls At Parties
36. 531 / The Bengal Stripe (448 Atom, 83 RSS)
37. 527 / Gilt MANual
38. 471 / Less.Gentle.Men.of.Meager.Mean
39. 412 / Parisian Gentleman
40. 364 / Black Watch
41. 351 / Commerce with a Conscience
42. 348 / The Agatine Eyelet
43. 340 / Archival Clothing
44. 320 / Alex Grant
45. 319 / Style Hunting
46. 288 / This Fits
47. 286 / English Cut
48. 283 / Inventory
49. 245 / SUITS+BOOTS
50. 236 / Components of Enthusiasm
51. 230 / N'East Style
52. 224 / Street Etiquette (Tumblr)
53. 213 / Short Shrifted
54. 192 / The Italian Cut
55. 182 / free/man
56. 156 / Rob K. Sawyer
57. 153 / The Sunday Best
58. 138 / The Silentist
59. 131 / tredici e lupo
60. 126 / Men In This Town
61. 121 / Bow Tied and Starry Eyed
62. 114 / Cooper Frederickson
63. 112 / Well-Plaid
64. 75 / Sleevehead
65. 69 / The Suits of James Bond
(Note that I left off blogs with less than 50 folowers, and I did this by hand with no real criteria for inclusion, so please don't be offended if you or your favorite blog was left out. You can always look it up and add it in to your own private list that you make, or email me and maybe I'll add it if I've got time. Also: this counts only one feed, and some sites may have separate Atom and RSS feeds, so lmk if you got undercounted for that reason and I can correct.)