Totally understand. My point, expanding their direct business will offer them great margin and total control of their operations supply chain to customer. A wholesale program would also be amazing and, as you said, it would allow them to realize their full potential. You're right about he cost, I was just kidding about the "grand" thing. My point, as long as the expansion happens on an even keel, and prices don't take them out of the tremendous value they offer, I think they have a big winner. Obviusly they have room to come up in price and still offer value. I wish them the best, their customer service is amazing and I am very excited to take shipment.