I have the Plain toe bluchers in the burgundy shell and yes, you are going to have to apply multiple applications of Renovateur as you wear them. I notice that as I wear them the creases don't wrinkle as much as Horween shell but do appear drier (?). I can post some pics if you like. But after a few wearings I notice i apply lighter and lighter amounts of Renovateur and do more brushing. But I have to say after a couple of months and maybe a dozen wearings these are my most comfortable shoes I now own.