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Master coat??


Mar 1, 2003
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While browsing yoox.com, I saw a lot of clothes from a brand called 'Master Coat.' Judging from the prices and the fact that I've never heard of it (or that it's never been mentioned in this forum) I figure it is not such a top-quality brand. But the prices are very competitive and I'm willing to try it. But before I do that I'm wondering if anyone here has had any experience with the brand. How would its quality compare to, say, Banana Republic? Thanks.


New Member
Sep 11, 2007
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HI regards master coat on yoox. i have purchased several item, ie jacket jeans and so on. the quality is excellant. the blazers are the best on yoox or there abouts. on yoox have you seen the label orlando, well thats part of the same company. remember if you are going to buy its best to buy a size bigger as it can be on the small side. hope this helps you decide


Prof. Fabulous
Dubiously Honored
Mar 14, 2006
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Mastercoat is much better than Banana Republic, without a doubt.

It's one of those made in Italy brands that nobody in the US has ever heard of but that makes pretty good stuff and can often be obtained for next to nothing on yoox or ebay. I have a few items from them, one of which is a cotton blazer with working buttons on the cuffs and a really nice fit (retail was about $800 and I think I paid $40 or so). The brand isn't Kiton or anything, but it's pretty good. Same goes for Orlando; I have several pair of jeans I picked up on yoox for about $30 that are great. At full retail, I believe both brands are quite pricey, but again, they go for nothing on yoox or ebay because nobody outside of Europe (or Japan) has heard of them.

Overall, keep in mind that pricing or obscurity of a brand on yoox really has nothing to do with the quality or fit. Yoox prices its goods at what it thinks people will pay; some brands come onto the site at 70% off retail, other brands (Dior, for example) often come on at nearly regular price and usually sell out. So, a retail $300 pair of Dior Jeans might come onto yoox priced at $290, whereas a $1500 Ma. Co suit might also get listed at $290 (I got a fully canvassed one in Zegna Mohair fabric for about that a few years back).

So, just because it's cheap doesn't mean it's not good. There are several threads around here talking about our favorite brands nobody has ever heard of, and Mastercoat and Orlando are often mentioned. Lardini, Ma. Co, Tombolini, Tonello, Asola, Phtalo (sp?), Post Card, Piombo, etc. are some others that sometimes make neat items at very cheap prices on yoox and ebay.

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