nate10184
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Can someone familiar with advertising please explain this to me. I was having a discussion with some friends about how much magazine advertising costs but when I look it up I can't figure out exactly what the numbers mean.
http://www.mediaza.com/MIDir/portali...1&subpanel=140
Does this mean that a full page 4-color ad in GQ costs $82,507 per issue if you order it for 12 issues? That would be about $980k per year. Am I interpreting the "12x" wrong?
Do these brands really spend this much in advertising across several different magazines?
http://www.mediaza.com/MIDir/portali...1&subpanel=140
Does this mean that a full page 4-color ad in GQ costs $82,507 per issue if you order it for 12 issues? That would be about $980k per year. Am I interpreting the "12x" wrong?
Do these brands really spend this much in advertising across several different magazines?