LVMH in the recession; The substance of style

Discussion in 'Classic Menswear' started by barcol, Sep 28, 2009.

  1. barcol

    barcol Member

    Messages:
    22
    Likes Received:
    0
    Joined:
    Feb 19, 2007
  2. RJman

    RJman Posse Member Dubiously Honored

    Messages:
    18,647
    Likes Received:
    102
    Joined:
    Dec 10, 2004
    Location:
    In the not too distant future
    Flight to quality my ass. Flight to whoever can spin their marketing to make their brands stand for quality while cutting corners and offshoring wherever they can in order to make more money at the expense of quality.
     
  3. Kuro

    Kuro Senior member

    Messages:
    2,535
    Likes Received:
    136
    Joined:
    Sep 3, 2007
    Just managed to finish my copy of The Economist from last week and thought the following may be of interest to SF/MC:

    LVMH in the recession

    The substance of style

    http://www.economist.com/displaystor...ry_id=14447276

    "Brands which sold "blingy" easy-to-sell products, milking old names, he says, will fare particularly badly in the new environment. LVMH, by contrast, has never taken such an approach, he says, instead emphasising quality, innovation and creativity."


    [​IMG]
     
  4. Pezzaturra

    Pezzaturra Senior member

    Messages:
    1,616
    Likes Received:
    1
    Joined:
    Aug 11, 2009
    Location:
    United States of Albania
    Flight to quality my ass. Flight to whoever can spin their marketing to make their brands stand for quality while cutting corners and offshoring wherever they can in order to make more money at the expense of quality.

    Indian Chrystall Champagne tastes great, No?
     
  5. lee_44106

    lee_44106 Senior member

    Messages:
    8,106
    Likes Received:
    80
    Joined:
    Jul 19, 2006
    Location:
    the Zoo
    what's with all this [​IMG]

    Louis Vuitton rocks!

    Made in France quality cannot be beaten
     
  6. justindo

    justindo Active Member

    Messages:
    34
    Likes Received:
    0
    Joined:
    Sep 1, 2009
    Arnault is exactly right. No one in their right mind would call modern Zenith watches "blingy". [​IMG] The only products I can think of that LVMH hasn't screwed up in terms of either design or quality is their booze! I guess we should be anticipating that Indian "Champagne".
     
  7. TRINI

    TRINI Senior member

    Messages:
    9,027
    Likes Received:
    650
    Joined:
    Sep 7, 2006
    Good article - thanks for that.
     
  8. Dw3610wm

    Dw3610wm Senior member

    Messages:
    399
    Likes Received:
    0
    Joined:
    Sep 19, 2009
    yeah good article thanks.
     
  9. RJman

    RJman Posse Member Dubiously Honored

    Messages:
    18,647
    Likes Received:
    102
    Joined:
    Dec 10, 2004
    Location:
    In the not too distant future
    Indian Chrystall Champagne tastes great, No?

    The only products I can think of that LVMH hasn't screwed up in terms of either design or quality is their booze! I guess we should be anticipating that Indian "Champagne".
    Long ago I saw at Cost Plus "Omar Khayyam Champagne" -- but instead of being from Arabia it was from the state of Maharashtra, India!!!!

    what's with all this [​IMG]

    Louis Vuitton rocks!

    Made in France quality cannot be beaten

    A few years ago someone gave me a Vuitton Epi wallet as a present. It was made in Spain. While I'm sure it was good quality, Vuitton trades on its heritage and history and the myth that its workrooms to the north of Paris are where its leathergoods are produced. If it wants to leverage its stable of brands or farm out work to China and India -- which it is doing -- I'm even less inclined to pay its prices.
     
  10. amplifiedheat

    amplifiedheat Senior member

    Messages:
    1,419
    Likes Received:
    6
    Joined:
    May 16, 2009
    When describing such absurdity, I wish the Economist would be more satirical.
     
  11. Invicta

    Invicta Senior member

    Messages:
    499
    Likes Received:
    0
    Joined:
    Dec 16, 2008
    Location:
    On High
    I remember hearing about this. The story I heard was that some retailer was desperately trying to sell their stock and asked Vuitton HQ if they could put it on sale. HQ wrote back saying basically "No, but we'll pay to have it burned." That is serious brand protection! Neat article, thanks.
     
  12. Agnacious

    Agnacious Senior member

    Messages:
    686
    Likes Received:
    3
    Joined:
    Jul 20, 2008
    A few years ago someone gave me a Vuitton Epi wallet as a present. It was made in Spain. While I'm sure it was good quality, Vuitton trades on its heritage and history and the myth that its workrooms to the north of Paris are where its leathergoods are produced. If it wants to leverage its stable of brands or farm out work to China and India -- which it is doing -- I'm even less inclined to pay its prices.

    At least they are honest about it, they could always follow Zegna's lead and label things "Made in Zegna" because they know Made in China/India/etc doesn't sell as well.
     
  13. I. Gentantithesis

    I. Gentantithesis Senior member

    Messages:
    387
    Likes Received:
    5
    Joined:
    May 5, 2009
    Location:
    ethernet thingy whatzit, Colney Hatch Spa
    [​IMG]
     
  14. whnay.

    whnay. Senior member Dubiously Honored

    Messages:
    9,420
    Likes Received:
    282
    Joined:
    Jan 7, 2005
    Location:
    Atlanta, GA
    I was in A terminal of Atlanta's airport (not the international terminal) and noticed that Bvlgari and Ferragamo had established outposts - right next to a hotdog eatery, cinnabon, and a store selling goods all under $10. There is nothing like stepping into a "luxury" boutique and sniffing packaged meats, farts, and 3 day old coffee to get you in the mood to buy.

    I nearly cried. Luxury brands are dead.
     
  15. robin

    robin Senior member

    Messages:
    12,416
    Likes Received:
    153
    Joined:
    Dec 5, 2006
    I was in A terminal of Atlanta's airport (not the international terminal) and noticed that Bvlgari and Ferragamo had established outposts - right next to a hotdog eatery, cinnabon, and a store selling goods all under $10. I nearly cried. Luxury brands are dead.
    I'm so sorry whnay. You should have gotten something from cinnabon to cheer yourself up.
     

Share This Page

Styleforum is proudly sponsored by