I am a great admirer of Charvet's silks
I have worn Charvet ties.
That, Sir, is not a Charvet tie.
It is keyword spamming though. It bugs me that so many people do it. I just love it when I post a Kiton and have 20 items ahead of it on the search page with titles like:
"Generico Tie Brioni Kiton Oxxford Attolini Gucci Fendi Isaia Barbera Armani Vuitton"
...and their auction gets 30 times the hits mine does.
If I use a brand name that is NOT the brand of the auction item I do it inside the ad, not the title and do so for purposes of illustration.
Example: "Belvest is a little nicer than Canali or Corneliani, not quite as nice as Brioni" to describe a brand that not everyone is familiar with. I rarely even do that and don't get complaints because 99% of the time folks search by title only and otherwise they can tell that I am being descriptive - not sneaky. It's a gray area - I think intent comes through most of the time.
Pet peeve #2: "Tom James (Oxxford) suit yada yada yada"
A shared parent does not a sibling make. I've seen some nice stuff from TJ, construction is good and they go cheap on ebay... but them ain't Oxxfords.