I checked out the newly opened Loro Piana boutique in San Francisco's Union Square. It just opened last Thursday according to the salespeople. I thought I would share my experience with the members of this forum, and I would definetely recommend it to anyone in the SF area. This was my first Loro Piana boutique I have visited, so size wise, I don't know how it compares to others in the world. I can't imagine it would rank amongst the largest though. In any event, I found the salespeople to be very friendly and curteous. It is nice to walk into a boutique and know that the salespeople don't think they own the place. I chatted with the manager as well as the assistant. The boutique has a custom suit and shirt and tie service. The custom shirts will run around $350. The tie program allows the individual the ability to have his/her name embroidered on the tie. Of course I was in there to look at their famous cashmere sweaters, and I got a good idea as to what they have. They will be getting a large shipment in soon, which will be nice because I am planning on getting one of their sweaters for Christmas. They had a large selection of v necks, but their turtleneck selection was lacking. But again, the saleslady said they would be getting a shipment of sweaters in soon. Anyways, they have a line called "La Casa" which allows a customer to custom order cashmere blankets, throws, pillows, bedding, and covers for ottomans and armchairs. Truly one can induldge themselves in this soft luxurious fabric. I am curious if anyone reading this post owns a LP cashmere sweater, and I would like to get their comments on it. This will be my first Loro Piana, as my first two cashmere sweaters were Banana Republic ones, so obviously there will be a vast change in quality (and price too, but that's ok).